“I am delighted that Georgeana has returned to the firm to lead our Hong Kong operations. She is a seasoned professional; her deep experience across a number of industry sectors combined with her knowledge of the Hong Kong market will enable the Hong Kong office to build on existing offerings and introduce new areas of focus to a broadening client base,” said Simon Pangrazio, President & CEO Asia Pacific, Burson-Marsteller.
Ms. Fung previously worked at Burson-Marsteller Hong Kong in the mid-1990s. Prior to taking up her current role with the firm, she served as Executive Vice President, Consumer Marketing Practice, for Weber Shandwick Greater China.
“Georgeana brings to the firm more than 18 years of experience in corporate affairs and public relations, including stints as a journalist and publisher, and in senior consultancy and in-house public relations roles. She also has an outstanding track record in building lasting client relationships and managing and developing public relations professionals,” Pangrazio said.
Her experience includes working for many leading companies and organizations in Hong Kong on brand building, media relations, issues and crisis management, consumer marketing public relations and corporate social responsibility.
Established in 1973, Burson-Marsteller Hong Kong is one of that market’s leading consultancies. Staffed by both local and expatriate professionals, the office provides clients with an understanding of and access to the Hong Kong and Macau markets as well as markets across the region. Burson-Marsteller Hong Kong is one of the region’s leading crisis communications firms, and also has particular strengths in the areas of corporate and financial communications, public affairs, consumer and business-to-business marketing, technology communications, media relations and media training.
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), established in 1953, is a leading global public relations and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm’s seamless worldwide network consists of 57 wholly-owned offices and 46 affiliate offices, together operating in 59 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ: WPPGY), one of the world’s leading communications services networks.
First established in Hong Kong, Singapore and Tokyo in 1973, the Burson-Marsteller network in Asia Pacific includes offices in Bangalore, Beijing, Chengdu, Chennai, Guangzhou, Hong Kong, Hyderabad, Jakarta, Kolkata, Melbourne, Mumbai, New Delhi, Pune, Seoul, Shanghai, Singapore, Sydney and Tokyo; with affiliates in Auckland, Bangkok, Bangladesh (Dhaka, Chittagong, Sylhet), Dubai, Manila, Nepal (Kathmandu), Pakistan (Islamabad, Karachi, Lahore), Sri Lanka (Colombo), Taipei and Wellington. For more information please visit www.asiaperspective.com
Burson-Marsteller was named ‘International Agency of the Year’ in The Holmes Report’s 2007 Agencies of the Year awards and is also a three times winner of the ‘Asia Pacific Network of the Year’, at the annual Asia Pacific PR Awards in 2000, 2003 and 2005.
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