Singapore, August 2, 2007 – Burson-Marsteller, a leading global public relations and communications consultancy, has announced the promotion of Allison Lim to Market Leader for Burson-Marsteller Singapore. Ms. Lim will report to Bill Rylance, President and CEO for Burson-Marsteller Asia Pacific.
Ms. Lim currently works in Burson-Marsteller’s Singapore operation where she directs government, public affairs and healthcare clients as well as leading the firm’s media practice. She began her Burson-Marsteller career in Singapore in early 2004, after working as a journalist for more than 10 years. She was previously health correspondent for Singapore’s national broadsheet, The Straits Times, and later went on to work as an international correspondent in the Middle East and North Africa.
“I am delighted with this new appointment, which will further strengthen our leadership position in this important market,” says Bill Rylance. “We have long placed an emphasis on training local staff, and Allison’s new market leader role demonstrates our commitment to this focus. Allison’s promotion also marks the beginning of an aggressive drive for talent in our Singapore operation and we will be announcing more senior appointments in the near future.”
Burson-Marsteller sees Singapore as a critical market in the region. “In addition to our robust technology and healthcare divisions, we see a growing need in Singapore for Burson-Marsteller’s traditional areas of strength of government relations, public affairs and corporate communications,” continues Rylance.
In her years with the firm, Ms Lim has worked with many domestic and international organisations including the Media Development Authority, AstraZeneca, Bayer Schering Pharma, Colgate and Numico. She is also the team leader on the ground-breaking communications program for Singapore Prisons Service, which is currently short-listed for the United Nations Award at the IPRA Golden World Awards.
A graduate of the National University of Singapore, Ms. Lim is fluent in English and Mandarin and speaks Malay and Arabic.
About Burson-Marsteller
Burson-Marsteller (www.burson-marsteller.com), established in 1953, is a leading global public relations and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm’s seamless worldwide network consists of 57 wholly-owned offices and 46 affiliate offices, together operating in 59 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ: WPPGY), one of the world’s leading communications services networks.