Burson-Marsteller, a leading global public relations and communications consultancy, today announced it is opening a new office in Peru, consolidating its leadership in the Latin American market.
The Peru office was created to strengthen our strategic consulting services for our clients with operations in the Andean Region, said Santiago Hinojosa, CEO of Burson-Marsteller Latin America. In addition, Peru represents a market with great potential in the area of strategic communications and public relations in such industries as technology, healthcare and tourism , he emphasized.
Totally integrated to the Burson-Marsteller global network, the office in Peru will offer its clients specialized services related to public affairs, brand communications, healthcare, technology, crisis management and lobbying, guaranteeing coverage in all the Peruvian territory.
Through a creative and strategic campaign planning and the application of own methodologies, the team at B-M Peru will provide superior value to its local, national, regional and global clients, offering them the best in strategic and integrated communications, along with an effective implementation.
We are the only global public relations firm in Peru with the capabilities and resources to offer our clients the latest trends in communications and public relations, in order to help them achieve their business objectives, said Robinson Velez, Manager of Peru operations.
We have a global network that enables us to exchange experiences, knowledge, information, talent and creativity in order to implement strategies that are designed on a global but at the same time local perspective."
Robinson Velez has been a Manager at Burson-Marsteller in Colombia and part of the Burson-Marsteller team since 1999. He has developed strategic communications, public relations and marketing plans for clients such as Compensar, Afidro, Schering AG, GlaxoSmithKline, Allergan, BOTOX, Johnson & Johnson, Aventis, Roche, Novartis, Amway, Abbott, Eli Lilly, Wyeth Consumer, AstraZeneca, Tetra Pak, Samsung, LG Electronics, 3Com, Diageo, Heineken, SAB Miller, Masisa, Copa Airlines, Gas Natural, Philip Morris Intl.,Baxter Laboratories, Monsanto, EEB, among others.
Under Mr. Velez ' s guidance, the team at B-M Peru has excellent public relations consultants who have a deep knowledge of the Latin American market and a wide expertise in the local market. This combination will allow them to expand the Burson- Marsteller service portfolio in such a way they can offer their international clients a complete service on the local, national and regional level.
Burson-Marsteller Latin America, the largest PR and strategic communications consultancy network in the region, established for the first time in Latin-America in 1976 when it opened its offices in Sao Paulo, Brazil. It has its regional headquarters in Miami, Florida, from where it manages regional operations and offers access to the most extended and integrated PR network in the region. The network has offices in the main markets: Maxico, Buenos Aires, Sao Paulo, Santiago, Bogota, Caracas, San Juan, and now Lima. In addition, it has affiliates in Guatemala City and Panama City, from where it serves its clients in Central America.