NEW YORK, November 21, 2016 – Burson-Marsteller, a leading strategic communications and global public relations firm, today announced that Katherine (Katie) Boehret has joined the firm as a Senior Director. She is based in Washington, D.C. and will focus on helping clients craft their brand stories for a variety of audiences and platforms.
Boehret joins Burson-Marsteller after spending 14 years working closely with renowned technology journalist Walt Mossberg, 12 of which were at The Wall Street Journal. She joined the publication in 2002 as a Reporting Assistant and rose to be National Technology Columnist. In this role she wrote “The Digital Solution,” a weekly tech column championing average consumers, created weekly videos to accompany her columns and appeared regularly on ABC and the WSJ Digits Live show. Boehret also played an integral role in the launch of online publication All Things Digital and managed speakers at the highly regarded D Conference. In 2014 she joined startup Recode as Deputy Reviews Editor/Senior Reviewer, where she continued her popular weekly technology reviews and videos. She then transitioned to The Verge when Recode was acquired in 2015 by Vox Media. She most recently served as Reviews Editor at The Verge, writing reviews and news stories on the state of technology as well as opinion columns.
“We are delighted that Katie is bringing her extensive knowledge and deep contacts to Burson-Marsteller,” said Thomas Gensemer, U.S. Chief Strategy Officer, Burson-Marsteller. “For the past decade, she has helped tell the story of technology’s impact on society. It’s a story that has profound implications for every business, in every sector. Katie will be a major asset to our clients and I’m thrilled to have her on our team.”
Added Boehret, “I’m excited to join the team at Burson-Marsteller to help some of the world’s most iconic brands tell their stories. My focus has always been on the practical ways people use technology in their everyday lives, and I look forward to helping companies better understand and connect with people in a genuine, valuable way.”
Boehret earned her Master’s in Journalism from Georgetown University and her Bachelor’s degree in Political Science and Journalism from University of Delaware.
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network. For more information, please visit www.burson-marsteller.com.