NEW YORK, January 27, 2015 – Burson-Marsteller, a leading global public relations and communications firm, today announced that it has been named agency of record for HotelPlanner.com, the leading provider of online services to the global group hotel sales market.

“Burson-Marsteller truly understands our business and the firm’s creativity, evidence-based approach and digital savvy make them a natural partner for us,” said Tim Hentschel, CEO of HotelPlanner.com. “As the largest online group travel company, HotelPlanner.com works to make group travel easier than ever, and we look forward to working with Burson-Marsteller to help spread the word.”

As agency of record, Burson-Marsteller will work with HotelPlanner.com to provide strategic communications counsel, enhance awareness, convey key brand messages and manage media relations.

“HotelPlanner.com has had a huge impact on the travel industry with proprietary technology that offers customers the best in hotel and travel accommodations,” said Michael Law, U.S. CEO, Burson-Marsteller. “We are delighted to partner with such an innovative company in this sector.”

About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network. For more information, please visit bm.com.

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