NEW YORK, Feb. 19, 2015 – Burson-Marsteller, a leading global public relations and communications firm, today announced that it has won two 2015 In2 SABRE Awards North America. Presented by The Holmes Report, the In2 SABRE Awards North America recognize the broad range of creative work across paid, earned, shared and owned media, and celebrate the exceptional talent shaping the future of marketing and communications. The awards were announced at a ceremony in San Francisco on Feb. 18.
Burson-Marsteller won for:
- Best Media Partnership, together with Palisades Media Ventures, a WPP company specializing in media partnerships, and Microsoft, for the campaign “A New America Town Hall Series;” and,
- Best Use of Innovative Channels: Government/Public Affairs category, with Entergy, for the “Capital New York Elites” campaign.
“We are especially pleased to receive these awards, because they demonstrate the cutting-edge strategic thinking and creativity of our best client work,” said Donald A. Baer, Worldwide Chair and CEO, Burson-Marsteller. “This work is exactly what we mean when we say we aim to be the best ideas-driven, results-oriented and evidence-based communications firm in the world.”
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network. For more information, please visit bm.com.