NEW YORK, December 21, 2017 – Burson-Marsteller, a leading global strategic communications and public relations firm, shares the top spot in the overall rankings of creative agencies in a new survey by Advertiser Perceptions. The survey, Choosing the Right Ad Agency: Marketing Executives Share Their Insights and Experience, was of more than 600 marketing executives from the top 200 advertisers in the United States about their ratings of more than 100 firms categorized as creative, digital, search or media. The survey also ranked holding companies.
Rankings for creative agencies – the category Burson-Marsteller was placed in – were based on responses about more than 30 criteria related to: creativity (including talent, innovation and originality); service and staff (agility, collaboration, dependability); strategy and execution (analytics, results, knowledge); scale (coverage, leverage, access); and expense (value, flexibility, transparency). Burson-Marsteller won a top rating for innovation in the creativity category and ranked in the top quartile overall in service and staff; strategy and execution; scale; and expense.
“The Advertiser Perceptions survey confirms marketers need firms that are both innovative and original in their thinking, as well as strong collaborators that move with speed, accountability and scale,” said Don Baer, Worldwide Chair and CEO, Burson-Marsteller. “We are enormously proud to work with our clients to deliver work that brings them big ideas, breaks new ground and delivers a measurable business impact. This recognition is a great way to end the year and boost us into an exciting new one.”
The survey was fielded in May 2017 and includes responses from marketers at the manager, director and vice president level and above who are involved in the agency review and selection process and who have advertising budgets of $5 million and above.
Burson-Marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.