NEW YORK, December 4, 2015 — Burson-Marsteller, a leading global public relations and communications firm, today announced that it has been named agency of record for NextVR, a technology company that captures and delivers live and on-demand virtual reality experiences such as concerts and sporting events in true broadcast quality. Burson-Marsteller will work with NextVR to provide media relations, grow their business across markets and help identify new partnerships.
With its patented technology, NextVR is the only company capable of transmitting live high definition, three-dimensional virtual reality content over the Internet delivering a completely immersive and life-like experience for the viewer. NextVR partners with global entertainment, sporting and technology brands to deliver virtual reality experiences ranging from rock concerts to sporting events to fashion shows.
“We chose Burson-Marsteller because of the firm’s deep experience and contacts in the sports and entertainment field that will enable us to grow our business across industries and markets,” said David Cramer, SVP, Corporate Strategy, NextVR. “We were also impressed by Burson’s clear analytical foundation and approach to client business. Burson-Marsteller is the perfect partner to help take NextVR, already known for ‘revolutionizing entertainment as we know it,’ to the next level.”
Added Michael Law, U.S. CEO, Burson-Marsteller, “NextVR is on the cutting edge of virtual reality technology, offering consumers the opportunity to be as close as possible to their favorite events. We are looking forward to helping NextVR bring this exciting technology to new partners and customers across North America.”
NextVR is the only company to enable the transmission of live, long-form virtual reality content in broadcast quality – leading the way for live and on-demand VR to become a mainstream entertainment medium. NextVR is working on a global scale to bring live sporting events, concerts, cinematic productions and more to virtual reality – with technology that captures every detail of the action. Launched in 2009, NextVR has more than 23 patents granted and pending for the capture, compression, transmission, and display of virtual reality content. NextVR’s platform also allows fully immersive content to be streamed with pristine quality using current home and mobile Internet connections. Founded by veterans in stereoscopic imaging technology, software development and an award-winning filmmaker, NextVR provides a deeply immersive virtual reality experience. For more information, go to www.nextvr.com.
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network. For more information, please visit www.burson-marsteller.com.