Brussels, 23 July, 2012 – Burson-Marsteller, a leading global public relations and communications firm, today announced an exclusive partnership agreement with Effect PR & Multimedia, a leading communications company in Turkey.

Founded in 1995, Effect PR is one of Turkey’s five leading communications consultancy companies. The agency has a senior and experienced management team with particularly strong expertise in strategic corporate communications, sustainability, financial communications and social media. It also has significant experience in internal communications, employee engagement and organizational restructuring for Turkish multinationals. Effect has extensive international experience in coordinating campaigns for clients across Europe and the Middle East, the US and Mexico.

“Our network in EMEA continues to expand rapidly, including 3 acquisitions in the past 8 months – Arcay in South Africa, Pohjoisranta in Finland and i&e in France. We are also looking to grow significantly in high growth markets such as Turkey. Our partnership with Effect PR, a company recognized as a leader both for serving local and international clients, is a key step in this direction,” said Jeremy Galbraith, CEO of Burson-Marsteller EMEA. “This alliance builds on our shared commitment to delivering integrated and evidence-based work for our clients across the EMEA region.”

“I am delighted to partner with Burson-Marsteller. Effect has a long history of global cooperation and networks among Turkish communication consultancy companies; and our exclusive agreement with Burson-Marsteller, a true global leader in communications marks the beginning of a new, exciting era. We are committed to create value mutually, for our clients and our business; as well as for the PR industry in Turkey.” said by Gonca Karakas, founder and CEO of Effect PR.

“Joining forces with Effect PR in Turkey is a critical element of Burson-Marsteller’s growth strategy in the region. As partners we have ambitious plans to grow our business with leading Turkish companies as well as international companies looking to invest in Turkey. Effect’s commitment to long-lasting client relationships and their senior team which is experienced in working with international clients fits exactly with our approach,” said Katarina Wallin Bureau, COO of Burson-Marsteller EMEA.

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About PR and Multimedia Consultancy Effect
PR and Multimedia Consultancy Effect was founded in 1995. Effect offers a wide selection of communication-related services, from PR and Media Relations, to Crisis, Digital and Financial Communications. The company counts more than 50 employees and is one of the most dynamic local actors in its industry with an international and expanding client base. It is located in Istanbul.

About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 83 affiliate offices, together operating in 108 countries across six continents. Burson-Marsteller is a unit of WPP, the world’s leading communications services network. For more information, please visit bm.com.