The WOMMA Summit is an annual marketing and social media conference held by the Word of Mouth Marketing Association (WOMMA), the official non-profit trade association dedicated to word of mouth marketing. The two-day conference is focused on how to better understand customers and create brand experiences that truly engage audiences. At the 2017 WOMMA Summit this past week, panelists and keynote speakers explored the latest trends and tools, shared how industry-leading brands are using word of mouth, discussed social media and influencer marketing to gain deeper customer insights, and taught attendees how to build personalized high-performance campaigns. Chris Gee, Head of Digital Strategy and Content for Burson-Marsteller’s U.S. Corporate and Financial Practice, participated in a panel discussion on integrating employee advocacy into the marketing mix, along with senior communications leaders from Verizon and Johnson & Johnson.

Check out the videos below for three key takeaways from Chris for developing successful employee advocacy programs:

Click here to read WOMMA’s recap of the panel discussion.

Chris Gee is Head of Digital Strategy and Content for Burson-Marsteller’s U.S. Corporate and Financial Practice.