Amanda PierceCEO, United Kingdom Amanda is an award winning corporate communications professional who has honed her formidable range of skills working with some of the world’s leading companies. She was appointed CEO of Burson-Marsteller UK in June 2013 and is a member of the Burson-Marsteller EMEA leadership team. Prior to this Amanda headed B-M’s UK Corporate & Crisis team as well as leading the firm’s EMEA Corporate & Crisis Practice. She has experience in delivering bespoke solutions to reputation management challenges and in translating business strategy into workable communications programmes for high profile brands such as Shell, DeBeers, Kimberly-Clark and GSK. Previously, she was Head of Media and Internal Communications at McDonalds UK.