Amanda PierceCEO, United Kingdom Amanda Pierce was appointed CEO of Burson-Marsteller UK in June 2013. Amanda currently heads the UK Corporate & Crisis practice at Burson-Marsteller as well as leading the firm’s EMEA Corporate & Crisis practice. She is a member of the Burson-Marsteller EMEA leadership team. Over the past ten years, her work has been honored by the PRWeek, CIPR, PRCA and SABRE awards programs. She is an experienced communication specialist with a highly developed understanding of consumer and business issues that can provide advice, counsel and coaching regarding media/issues/internal stakeholder management and training, particularly at the executive and CEO level. Her current clients include such high profile brands as Shell, DeBeers, Kimberly-Clark, Danone and GSK. Previously, she was Head of Media and Internal Communications at McDonalds UK, where she built a small but award-winning in-house communications team from scratch and consolidated agency support for the brand by coaching and developing both in-house and agency teams. She was principle media spokesperson for the McDonald’s brand and built strong relationships with media at a national and international level in addition to being responsible for internal communications for 58,000 employees. She initiated a number of new campaigns and activities that link McDonalds’ external and internal communication goals, including a highly successful external brand ambassador campaign, which led to a three point increase in trust and reputation scores.