Harold Burson's Blog

‘Being More’: A Part of Burson-Marsteller DNA

October 15, 2013

Unknowingly, the term “Being More” has been an apt descriptor for Burson-Marsteller’s underlying aspirational goal from its start in 1953 as a firm offering public relations services to business-to-business clients. Since our clients were technology-based, we mainly hired engineers/writers as account executives — individuals who knew the clients’ business and understood their products. We aimed […]