Harold Burson's Blog

A ‘Modern’ Definition of Public Relations? Why?

March 5, 2012

Receiving more recognition than it deserves is a recently-voted ‘modern’ definition of public relations, resulting from a competition sponsored by the Public Relations Society of America (PRSA). It was selected in a voting process in which 1447 votes were cast, presumably most of them members of PRSA and the International Association of Business Communicators. According […]