The Burson-Marsteller Blog

Theresa Rice to lead B-M’s US Hispanic Practice

March 24, 2008

Theresa “Teri” Rice joined B-M in 2003. Since then she has been headed the firm’s tourism efforts from the Miami office. Teri has spent much of that time leading the Mexico Tourism Board account, where she headed a team of 18 B-M professionals across nine cities.Her work has won several industry awards including: a MarCom […]

READ MORE

Monitoring Blogs and Web Chatter During a Product Launch

March 18, 2008

B-M’s Chief Digital Strategist Erin Byrne provides PRWeek some interesting perspective on monitoring web chatter during the launch of a new product. “Companies need to move beyond only monitoring to monitoring and response,” Byrne says. “Knowing what is being said about you provides an [opening] to participate – proactively to extend a conversation or add […]

READ MORE

One hand typing

March 18, 2008

Today marks many ‘firsts’. We have a new website for Burson-Marsteller in Europe, Middle East and Africa, and I also have the pleasure of being the first writer on our new blog, The Cast. This is not just the first time I have blogged, but I am also doing so one-handed. Thanks to an out-of-control skier who crashed into me at high speed on the piste in Zermatt, I am writing this at the digital equivalent of a hobble.

READ MORE

Tags:

Corporate Responsibility in 2008 by Eric Biel

February 29, 2008

The below article was written by B-M’s Eric Biel, who leads the firm’s Corporate Responsibility efforts. It also appears The PRNews Guide to Corporate Responsibility 2008. Business and Human Rights – On the Radar Screen in 2008? Business efforts to promote “sustainability” – or, more precisely, the environmental component of that term – have grown […]

READ MORE

On Working Into Your 80’s

February 29, 2008

Our Founder, Harold Burson, has blogged some thoughts (with his typical good humor) on why he’s still coming to work most everyday at age 87.

READ MORE

Chris Foster Named New B-M U.S. Healthcare Chair

February 29, 2008

This post is a bit belated but we wanted to highlight the appointment of Chris Foster as B-M’s new U.S. Healthcare Chair. Here’s the press release. The Washington Post marked the appointment with a feature on Chris in New at The Top. The Politco also ran an item in Suite Talk.

READ MORE

Welcome to the Burson-Marsteller Blog

February 26, 2008

This Blog will be dedicated to providing current and relevant information about the firm including announcements, press mentions and occasional guest post from our professionals on several different topics.

READ MORE

2008