The Burson-Marsteller Blog

B-M Nets 17 SABRE Award Nominations in 2008

April 1, 2008

The Holmes Report recently unveiled its list of nominees for both the Europe and U.S 2008 SABRE Awards. B-M netted a combined 17 total gold and silver nomination. The full list of nominees can found on the Holmes Report site. The U.S SABRE award winners will be announced at the annual awards dinner at Cipriani […]

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Brian Lott on Protecting Corporate Reputation

March 31, 2008

A book soon to be published by Springer Press, From Strategy to Execution, contains a chapter on global communications co-written by B-M Managing Director Brian Lott and Dr. Herbert Heitmann, Senior Vice-President of SAP. The topic is “Protecting Corporate Reputation in an Era of Instant Transparency,” and details how communicators are adapting to ever-changing rules […]

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Tony Telloni on Research

March 28, 2008

B-M’s New York Market Leader Tony Telloni recently told PRWeek that research is critical to successful client progamming. The article reads: Research should inform all aspects of your approach. Tony Telloni, Burson-Marsteller MD and New York market leader, says potential clients generally want to see creativity, and that showing that you understand their culture makes sense as […]

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Europe put Burson-Marsteller on the map

March 26, 2008

The defining decision in my 60 years in business was the one that established our first office in Europe. It dates back to September 1959, although we opened in Geneva in February 1961. In retrospect, it was a reckless decision that a more experienced executive would probably not have made. At the time, we had […]

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Jason Schechter on Communicating During a Financial Crisis

March 24, 2008

Jason Schechter, a Managing Director in B-M’s Corporate Practice, has an expertise in Financial Communications. He was recently on Fox Business Channel discussing communications strategy during the credit crunch. You can view his Fox Business appearance here.

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Andrew Goldberg Returns to B-M to Lead US Corporate Practice

March 24, 2008

Andrew Goldberg has been named Chair of B-M’s U.S. Corporate Practice. As Andrew served as a Director in the Corporate Affairs Practice in the early 1990s this marks his return to B-M. You can read the press release announcement here.   PRWeek covered the announcement here as does O’Dwyers and The Holmes Report (both subscription […]

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Theresa Rice to lead B-M’s US Hispanic Practice

March 24, 2008

Theresa “Teri” Rice joined B-M in 2003. Since then she has been headed the firm’s tourism efforts from the Miami office. Teri has spent much of that time leading the Mexico Tourism Board account, where she headed a team of 18 B-M professionals across nine cities.Her work has won several industry awards including: a MarCom […]

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Monitoring Blogs and Web Chatter During a Product Launch

March 18, 2008

B-M’s Chief Digital Strategist Erin Byrne provides PRWeek some interesting perspective on monitoring web chatter during the launch of a new product. “Companies need to move beyond only monitoring to monitoring and response,” Byrne says. “Knowing what is being said about you provides an [opening] to participate – proactively to extend a conversation or add […]

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One hand typing

March 18, 2008

Today marks many ‘firsts’. We have a new website for Burson-Marsteller in Europe, Middle East and Africa, and I also have the pleasure of being the first writer on our new blog, The Cast. This is not just the first time I have blogged, but I am also doing so one-handed. Thanks to an out-of-control skier who crashed into me at high speed on the piste in Zermatt, I am writing this at the digital equivalent of a hobble.

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