The Burson-Marsteller Blog

Is Your Company Ready For Online PR in China?

April 23, 2008

In a recent piece about online communications in China, B-M’s William Moss provides us with these stats about the Chinese Internet: 210 million users as of January, 2008, up fifty percent in a year. An instant messaging platform, QQ,that reaches eighty percent of those users. 47 million bloggers. Countless social networking and video sharing sites. […]

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Hispanic-fluentials Released

April 18, 2008

Burson-Marsteller has released the Hispanic-fluentials, which is the most recent study in our E-Fluentials series. The E-fluentials group of studies examines the habits of the most influential online consumers. This study looks specifically at the most influential U.S.-based Hispanic consumers. Among the findings of the study were: Hispanic-fluentials spend more time per week interacting with others online […]

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The New B-M EMEA site

April 14, 2008

              The Burson-Marsteller EMEA (Europe, Middle East, Africa) region has a new website dedicated to highlighting the firm’s capabilities in that region.

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B-M Nets 17 SABRE Award Nominations in 2008

April 1, 2008

The Holmes Report recently unveiled its list of nominees for both the Europe and U.S 2008 SABRE Awards. B-M netted a combined 17 total gold and silver nomination. The full list of nominees can found on the Holmes Report site. The U.S SABRE award winners will be announced at the annual awards dinner at Cipriani […]

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Brian Lott on Protecting Corporate Reputation

March 31, 2008

A book soon to be published by Springer Press, From Strategy to Execution, contains a chapter on global communications co-written by B-M Managing Director Brian Lott and Dr. Herbert Heitmann, Senior Vice-President of SAP. The topic is “Protecting Corporate Reputation in an Era of Instant Transparency,” and details how communicators are adapting to ever-changing rules […]

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Tony Telloni on Research

March 28, 2008

B-M’s New York Market Leader Tony Telloni recently told PRWeek that research is critical to successful client progamming. The article reads: Research should inform all aspects of your approach. Tony Telloni, Burson-Marsteller MD and New York market leader, says potential clients generally want to see creativity, and that showing that you understand their culture makes sense as […]

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Europe put Burson-Marsteller on the map

March 26, 2008

The defining decision in my 60 years in business was the one that established our first office in Europe. It dates back to September 1959, although we opened in Geneva in February 1961. In retrospect, it was a reckless decision that a more experienced executive would probably not have made. At the time, we had […]

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Jason Schechter on Communicating During a Financial Crisis

March 24, 2008

Jason Schechter, a Managing Director in B-M’s Corporate Practice, has an expertise in Financial Communications. He was recently on Fox Business Channel discussing communications strategy during the credit crunch. You can view his Fox Business appearance here.

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