The Burson-Marsteller Blog

Dissecting Trump & Pence – Through a Social Media Lens

July 20, 2016

Arriving at the right choice for a running mate is often a recipe that’s equal parts political calculation and old-fashioned chemistry. As a communications agency that holds data-driven insight at the core of what we do, we look to Twitter as an important tool for understanding a brand, corporation or campaign’s audience and reach. What […]


Burson-Marsteller Proud to Sponsor and Speak at Third Annual ColorComm Conference (C2) – Leading the Way

July 20, 2016

I am looking forward to attending, along with several colleagues and clients, the 2016 ColorComm Conference (C2) – Leading the Way in Key Biscayne, Florida (July 20-July 22), the ultimate business conference and retreat for women of color in communications. The conference, now in its third year, will host 400+ multicultural women (and even a few men) in the communications field and offer attendees the opportunity to partake in innovative programs and sessions presented by some of the industry’s leading practitioners and thought leaders.


Does Brexit Have to Mean a Texit?

June 30, 2016

Brexit was a shock. The technology community in the UK and beyond was clear in its desire to remain in the European Union (EU) and quick in its condemnation of the referendum result. However, the UK remains a vibrant technology ecosystem, determined to overcome challenges. Key points from conversations over the past few days include the following:


Millennials Should ‘Sit at the Table’

June 28, 2016

“The Millennial Dialogue” is a global platform that provides a portrait of Millennials worldwide, organised by the Foundation for European Progressive Studies (FEPS) together with the Centre for American Progress, Global Progress and Generation Progress. I joined the event organised in Brussels on 17 June (“Call to Europe”) and the panel I was part of focused on finding solutions to improve Millennials’ trust and participation in politics and included contributions from representatives from civil society, youth organisations, academia as well as politicians.


The Race Is On To Be The Next UN Secretary-General – But Who Will It Be?

June 21, 2016

In a multi-polar world, albeit one that it far more fractured that it was that at the height of the Cold War, and at a time when challenges such as climate change and the spread of extremist ideologies and terrorism have grown, the decision as to who will lead the United Nations is arguably more important that it was 10 or 20 years ago.


Burson-Marsteller and POLITICO to Headline Panel at Cannes – “Creativity on the Stump: Communications and American Presidential Politics”

June 10, 2016

Later this month, Burson-Marsteller and POLITICO will present, “Creativity on the Stump: Communications and American Presidential Politics,” at the Cannes Lions International Festival of Creativity in France on June 22 at the Forum. The panel will focus on how radical changes in communications – in advertising, in all forms of media including the impact of social, in data analytics and in the popular culture – are shaping this campaign and what to expect going forward. Burson-Marsteller’s Worldwide Chair and CEO, Don Baer, will moderate.


Business #FutureComms2016

June 7, 2016

This year I am focusing on the ABCDE of The Future of Communications 2016: Audience, Business, Creativity, Data and Ethics. It’s time to look at B for Business and there is no doubt that the business of communications is currently undergoing its most profound transformation to date.


Patrick Ford to Accept Institute for Public Relations Alexander Hamilton Medal for Lifetime Achievement

May 17, 2016

A hearty congratulations to our Worldwide Vice Chair and Chief Client Officer Pat Ford on being awarded the 2016 Institute for Public Relations (IPR) Alexander Hamilton Medal. Pat is being singled out for his lifetime contribution to the public relations profession. IPR is an independent, nonprofit research foundation dedicated to the science beneath the art of public relations. The organization focuses on research that matters to the profession, providing timely insights and applied intelligence that professionals can put to immediate use.


Get Ready for Cybersecurity’s Coming of Age

May 11, 2016

By 2018 the European Union will have put in place the strictest data protection and cybersecurity rules in the world. These rules will drive up compliance costs and liabilities for companies across Europe and beyond. Get ready for cyber security’s coming of age.