The Burson-Marsteller Blog

How Hospitals Are Improving the Patient Experience

August 1, 2016

The stores I frequent know me so well. They know intimate things about me like my preferences, my shoe size, my shopping habits and how much I spend. If retailers can use technology to get this close to me and work unceasingly to improve my “customer experience,” why couldn’t my doctor or hospital?

READ MORE

Viewing Tim Kaine as a Clinton Influencer

July 27, 2016

The selection of a vice president is often a recipe that’s equal parts political calculation and old-fashioned chemistry. What if the selection of a running mate were viewed through the lens of an influencer outreach campaign? As a strategic communications agency that holds data-driven insight at the core of what we do, we look to Twitter as an important tool for measuring a brand, corporation or individual’s reach and influence. Hillary Clinton’s selection of Senator Tim Kaine as her running mate offers needed exposure among several important audiences.

READ MORE

Dissecting Trump & Pence – Through a Social Media Lens

July 20, 2016

Arriving at the right choice for a running mate is often a recipe that’s equal parts political calculation and old-fashioned chemistry. As a communications agency that holds data-driven insight at the core of what we do, we look to Twitter as an important tool for understanding a brand, corporation or campaign’s audience and reach. What […]

READ MORE

Burson-Marsteller Proud to Sponsor and Speak at Third Annual ColorComm Conference (C2) – Leading the Way

July 20, 2016

I am looking forward to attending, along with several colleagues and clients, the 2016 ColorComm Conference (C2) – Leading the Way in Key Biscayne, Florida (July 20-July 22), the ultimate business conference and retreat for women of color in communications. The conference, now in its third year, will host 400+ multicultural women (and even a few men) in the communications field and offer attendees the opportunity to partake in innovative programs and sessions presented by some of the industry’s leading practitioners and thought leaders.

READ MORE

Does Brexit Have to Mean a Texit?

June 30, 2016

Brexit was a shock. The technology community in the UK and beyond was clear in its desire to remain in the European Union (EU) and quick in its condemnation of the referendum result. However, the UK remains a vibrant technology ecosystem, determined to overcome challenges. Key points from conversations over the past few days include the following:

READ MORE

Millennials Should ‘Sit at the Table’

June 28, 2016

“The Millennial Dialogue” is a global platform that provides a portrait of Millennials worldwide, organised by the Foundation for European Progressive Studies (FEPS) together with the Centre for American Progress, Global Progress and Generation Progress. I joined the event organised in Brussels on 17 June (“Call to Europe”) and the panel I was part of focused on finding solutions to improve Millennials’ trust and participation in politics and included contributions from representatives from civil society, youth organisations, academia as well as politicians.

READ MORE