The Burson-Marsteller Blog

Berlin 2016 – A State Election with National Impact

September 20, 2016

The incumbent mayor Michael Müller and his SPD won the state elections with 21.6% of the votes. Müller succeeded the popular Klaus Wowereit in office in 2014 and governed in a grand coalition since. Both parties, the social democratic SPD and the conservative CDU, achieved their worst result in history in a Berlin state election. The Left Party and the Greens gained almost equal number of votes (15.6% and 15.2%), the liberal FDP re-enters the Parliament.

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Together Being More

September 14, 2016

At Burson-Marsteller, diversity is fundamental to our organization because it is fundamental to our business. With a global footprint that includes 73 offices and 85 affiliates spanning 110 countries and an extraordinary spectrum of cultures, diversity is hardwired into our organization and our thinking.

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Germany: SPD Minister-Presidents Wins, AfD With Another Major Entry Into the Parliament

September 8, 2016

The electorate of the Federal State of Mecklenburg-Western Pomerania have reconfirmed Minister-President Erwin Sellering to stay for a third term in office. His SPD clearly became the strongest force in the state parliament allowing the Social Democrats to initiate consolidation talks with the current coalition partner CDU – although both major parties suffered from relative voters’ loss. A coalition with the Left Party as originally favored by the federal SPD will be less likely as its parliamentary majority would be too narrow. Yet, the winner of the election was the right-wing populist alternative for Germany (AFD) as it was able to mobilize former non-voters. Participating for the very first time in elections of this state, the AfD could gain the second highest number of seats in parliament – overtaking Chancellor Angela Merkel’s center-right CDU.

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The Game Is Changing

September 2, 2016

Disappointing scripts, low budgets and mediocre direction: What do they have in common? Video game movie adaptations. In the past few years, there’s been an increase in these adaptations despite the fact that film production companies have been disappointing video game fans since the early 1990s. What seems at first like a rewarding opportunity for video game companies often results in brand image deterioration. What many fail to realize is that there is a critical difference between video games and film, and it’s important to get the formula right. Video games are the defining medium of the 21st century and it’s imperative that brands strategize a better way to transform a video game into a movie. The industry is in need of disruption.

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A Seismic Shift in South African Politics

August 24, 2016

The South African municipal elections on August 3 have produced a seismic shift in the country’s politics. A massive vote that demonstrated a complete lack of confidence in the African National Congress (ANC) has caused an unprecedented swing to opposition parties, resulting in 27 hung municipalities, including four of the country’s eight major metropolitan councils. The near total exclusion of the ANC from all and any coalition or cooperation agreements has shaken South African politics to its very core. It’s clear nothing is going to be the same again.

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What Do Communicators Need To Do To Succeed in Accurately Linking Digital Marketing and Communications Actions To Real Results?

August 16, 2016

Facebook’s Head of Marketing Science, Brad Smallwood, recently published an incredible paper in the Journal of Advertising Effectiveness titled “Resisting the Siren Call of Popular Digital Media Measures: Facebook Research Shows No Link Between Trendy Online Metrics and Ad Effectiveness,” a summary of which can be found here on the Facebook Insights blog.

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The Role Men Can Play in Helping Young Women Become Leaders – My Experience with G(irls)20

August 11, 2016

Held in Beijing, China, this year ahead of the G20 Summit in September, the G(irls)20 Summit 2016 is an intensive program, drawing some of the brightest and most determined young women from Afghanistan to Australia with a goal of nothing less than changing the world through influencing political decision-making that impacts economic opportunity for women globally. G20 political leaders have publicly committed to getting more women working, and the G(irls) 20 group is designed to hold them accountable to their commitment while also encouraging and mentoring the young delegates to reach high for their personal ambitions in the process.

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Toughest Elections Since the End of Apartheid

August 11, 2016

South Africa’s Independent Electoral Commission (IEC) has released the results of the country’s 2016 Municipal Elections, in which over 200 parties and 1.3 million new voters participated in what is regarded as the country’s most fiercely contested municipal elections since the dawn of democracy in 1994.

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The 2016 Harold Burson Summer Internship Program LAGRANT Affiliated Interns Reflect On Their Experiences

August 11, 2016

This year, Burson-Marsteller and The LAGRANT Foundation (TLF) partnered to welcome three talented ethnic minority interns into the Harold Burson Summer Internship (HBSI) Program. The U.S. HBSI Program provides college seniors, recent graduates and graduate students with valuable, real-world agency experience as they work closely with seasoned public relations professionals in practice groups and client teams across our network.
Below, interns Daisy Jimenez, London Coleman-Williams and Cecilia Arteaga reflect on what they found to be the most rewarding components of the HBSI program and what they took away from the experience.

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Creativity #FutureComms2016

August 1, 2016

Third up this year in the ABCDE of The Future of Communications 2016: Audience, Business, Creativity, Data and Ethics, is Creativity.

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