The Burson-Marsteller Blog

What Do Communicators Need To Do To Succeed in Accurately Linking Digital Marketing and Communications Actions To Real Results?

August 16, 2016

Facebook’s Head of Marketing Science, Brad Smallwood, recently published an incredible paper in the Journal of Advertising Effectiveness titled “Resisting the Siren Call of Popular Digital Media Measures: Facebook Research Shows No Link Between Trendy Online Metrics and Ad Effectiveness,” a summary of which can be found here on the Facebook Insights blog.

READ MORE

The Role Men Can Play in Helping Young Women Become Leaders – My Experience with G(irls)20

August 11, 2016

Held in Beijing, China, this year ahead of the G20 Summit in September, the G(irls)20 Summit 2016 is an intensive program, drawing some of the brightest and most determined young women from Afghanistan to Australia with a goal of nothing less than changing the world through influencing political decision-making that impacts economic opportunity for women globally. G20 political leaders have publicly committed to getting more women working, and the G(irls) 20 group is designed to hold them accountable to their commitment while also encouraging and mentoring the young delegates to reach high for their personal ambitions in the process.

READ MORE

Toughest Elections Since the End of Apartheid

August 11, 2016

South Africa’s Independent Electoral Commission (IEC) has released the results of the country’s 2016 Municipal Elections, in which over 200 parties and 1.3 million new voters participated in what is regarded as the country’s most fiercely contested municipal elections since the dawn of democracy in 1994.

READ MORE

The 2016 Harold Burson Summer Internship Program LAGRANT Affiliated Interns Reflect On Their Experiences

August 11, 2016

This year, Burson-Marsteller and The LAGRANT Foundation (TLF) partnered to welcome three talented ethnic minority interns into the Harold Burson Summer Internship (HBSI) Program. The U.S. HBSI Program provides college seniors, recent graduates and graduate students with valuable, real-world agency experience as they work closely with seasoned public relations professionals in practice groups and client teams across our network.
Below, interns Daisy Jimenez, London Coleman-Williams and Cecilia Arteaga reflect on what they found to be the most rewarding components of the HBSI program and what they took away from the experience.

READ MORE

Creativity #FutureComms2016

August 1, 2016

Third up this year in the ABCDE of The Future of Communications 2016: Audience, Business, Creativity, Data and Ethics, is Creativity.

READ MORE

How Hospitals Are Improving the Patient Experience

August 1, 2016

The stores I frequent know me so well. They know intimate things about me like my preferences, my shoe size, my shopping habits and how much I spend. If retailers can use technology to get this close to me and work unceasingly to improve my “customer experience,” why couldn’t my doctor or hospital?

READ MORE

Viewing Tim Kaine as a Clinton Influencer

July 27, 2016

The selection of a vice president is often a recipe that’s equal parts political calculation and old-fashioned chemistry. What if the selection of a running mate were viewed through the lens of an influencer outreach campaign? As a strategic communications agency that holds data-driven insight at the core of what we do, we look to Twitter as an important tool for measuring a brand, corporation or individual’s reach and influence. Hillary Clinton’s selection of Senator Tim Kaine as her running mate offers needed exposure among several important audiences.

READ MORE