The Burson-Marsteller Blog

Gender Parity in Asia-Pacific: A Fresh Call to Action

March 7, 2017

This post was contributed by Margaret Key, CEO, Asia-Pacific While I may call myself an American, I feel a special connection to Asia because of the influence of my Korean mother and the more than 20 years I have lived in the world’s most dynamic and diverse region. I have called a number of Asia’s larger […]

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The Future of Communications 2017

February 16, 2017

In my first post from last year, I said that there has never been a more exciting time to be working in communications. Little did I know just how riveting it would get as the months went by. And if January is any kind of barometer for the year ahead, 2017 looks like we are […]

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Empowering Davos Woman

January 17, 2017

Judging by the number of women speaking on panels at the annual meeting of the World Economic Forum (WEF) in Davos which opened today, the outcomes of the vote on Brexit and the U.S. elections are not the only predictions “Davos Man” got wrong last year. Female participation at the annual meeting has apparently hit 20 percent in 2017, but it is still an overwhelmingly male affair in spite of gender parity being one of the Forum’s stated ambitions.

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U.S. Tech Industry Optimistic about Trump, Vulnerable to Populist Persecution

January 5, 2017

According to U.S. tech insiders, the best days for the industry lie ahead. This was the sentiment from 500 Tech Elites — people who work or invest in the tech sector—polled in the new Burson-Marsteller Age of Trump Technology Policy Survey and conducted by Penn Schoen Berland in December. The poll also surveyed 1,000 members […]

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Technology – Making a Better You at CES 2017

December 22, 2016

It’s hard to imagine, but every year the Consumer Electronics Show (CES) gets bigger and better than the year before. Next month, the Las Vegas Convention Center will be abuzz with 2.4 million square feet of the most awe-inspiring innovations around. But not all of them will be the brainchildren of the companies you normally associate with CES.

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Ethics #FutureComms2016

December 22, 2016

So we arrive, finally, at my last blog of the year looking at the ABCDE of The Future of Communications 2016 and to one of the most critical components: Ethics. Lead with deeds not words Ethics, at its core, is about leading with deeds not words. It needs to be more than just what’s written […]

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Data #FutureComms2016

November 28, 2016

This post was contributed by Jeremy Galbraith,CEO, Europe, Middle East & Africa and Global Chief Strategy Officer.  In my penultimate blog this year on the ABCDE of The Future of Communications 2016 I will be looking at the many ways in which it is possible to get creative with data. Unlock the vast potential Data […]

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Brexit Britain and Trump’s America: Marching Together?

November 9, 2016

The parallels between Brexit and Trump’s win are already being drawn: a revolt against established politics, a backlash from the left behind, an expression of disaffection amongst white working class voters, and, to make the story all the more gripping, none of this reflected in the opinion polls, leading to a final dramatic victory for the revolutionaries. These similarities mean that the new administration and the British government will have many common objectives.

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