The Burson-Marsteller Blog

Technology – Making a Better You at CES 2017

December 22, 2016

It’s hard to imagine, but every year the Consumer Electronics Show (CES) gets bigger and better than the year before. Next month, the Las Vegas Convention Center will be abuzz with 2.4 million square feet of the most awe-inspiring innovations around. But not all of them will be the brainchildren of the companies you normally associate with CES.

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Ethics #FutureComms2016

December 22, 2016

So we arrive, finally, at my last blog of the year looking at the ABCDE of The Future of Communications 2016 and to one of the most critical components: Ethics. Lead with deeds not words Ethics, at its core, is about leading with deeds not words. It needs to be more than just what’s written […]

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Data #FutureComms2016

November 28, 2016

This post was contributed by Jeremy Galbraith,CEO, Europe, Middle East & Africa and Global Chief Strategy Officer.  In my penultimate blog this year on the ABCDE of The Future of Communications 2016 I will be looking at the many ways in which it is possible to get creative with data. Unlock the vast potential Data […]

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Brexit Britain and Trump’s America: Marching Together?

November 9, 2016

The parallels between Brexit and Trump’s win are already being drawn: a revolt against established politics, a backlash from the left behind, an expression of disaffection amongst white working class voters, and, to make the story all the more gripping, none of this reflected in the opinion polls, leading to a final dramatic victory for the revolutionaries. These similarities mean that the new administration and the British government will have many common objectives.

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Brazilian Local Elections: A Rehearsal for 2018

November 3, 2016

On October 3rd and 30th, Brazilians went to the polls to choose their city mayor and councilors. After a difficult year for Brazilian politics and the economy, leading to the impeachment of President Dilma Rousseff, these local elections further demonstrated that voters are more conservative and dissatisfied with the conventional ruling political class. Overall, results reflect frustration with the political establishment in a country upset by corruption and economic pain.

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The Role of Influencers in Brand Storytelling and Integrated Marketing

October 27, 2016

A particularly big influencer in my life is my father*, and so it is appropriate that he is primarily to thank for why I watched “Turning Followers into Dollars,” a segment from a recent episode of “60 Minutes” about paid social media influencers. The segment explored how young social media influencers are being paid by large brands to create original content on their social channels to promote products and brands. I watched the segment based on my dad’s recommendation, and while I watched, I reflected on how influencers, both paid and unpaid, have enhanced opportunities for companies to build their brand reputation and share their story.

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The Plank Center Works to Advance Diversity and Inclusion in Public Relations

October 20, 2016

The Plank Center for Leadership in Public Relations has created a Diversity and Inclusion Committee to be a catalyst for other professional organizations, to help identify and bridge gaps, and assist organizations seeking to adopt best-in-class practices in the area of diversity and inclusion. Keith Burton, Plank Center chair-elect and principal of Grayson Emmett Partners, has been instrumental in leading the development of the committee and served as its chair. “One of the greatest needs we’ve identified in the public relations field is joining with others to help create more diverse and inclusive cultures,” Burton said. “Leading global organizations we know and serve are paving the way for the future of diversity and inclusion, and we have a responsibility to help foster innovation and apply the lessons they’ve learned for the benefit of our profession.”

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