The Burson-Marsteller Blog

When it Comes to Parenting “Appointment TV” Still Rules

June 16, 2017

Father’s Day is right around the corner and typical, well-intentioned dad-friendly tips are populating the Internet: “Are Timeouts Effective?” “When Should Kids Start Dating?” “How to Say No to Your Kids.” But for many of us, “typical” doesn’t always help with raising kids in an increasingly chaotic, divided and dangerous world. Layers of difficulty have […]


Consistently Uncertain: The Healthcare Debate’s Impact on Business

June 13, 2017

The policy environment for healthcare industries has been under constant attack since the passage of the Affordable Care Act (ACA) in 2010. Partisan bickering in Washington and in state capitals across the country created significant noise, but with President Obama in the White House, few major changes to the bedrock of care under the ACA […]


Ransomware Attack? Don’t Cry – Be Prepared!

May 19, 2017

With more than 150 countries and hundreds of thousands of computers affected by the WannaCry ransomware attack, according to news reports, some analysts think it was the “big one” we’ve been anticipating. But many other experts believe the events of the past several days are harbingers of bigger and more damaging attacks to come. The […]


On Parenting and Understanding the Value of Benefits

May 12, 2017

Many of us read (or skim) articles on our Facebook feeds and on blogs about perfecting the balance between work and family. My take: balance never seems to be balanced so, like many of you, I have embraced juggling. Parenting is exhausting, filled with constant negotiation (in my case with a very opinionated and headstrong […]


3 Takeaways from Talk360°: The WOMMA Summit

May 1, 2017

The WOMMA Summit is an annual marketing and social media conference held by the Word of Mouth Marketing Association (WOMMA), the official non-profit trade association dedicated to word of mouth marketing. The two-day conference is focused on how to better understand customers and create brand experiences that truly engage audiences. At the 2017 WOMMA Summit […]


Trump’s First 100 Days: Four Communications Lessons from the Trump White House

April 27, 2017

If there’s one thing everyone in America can agree on, it’s that the first 100 days of Donald Trump’s presidency have been anything but quiet. Candidate Trump upended communications principles that had dominated politics for decades with tools he developed while branding and promoting his real estate business. As president, Trump has run into a different set of challenges that are testing the tools he used so effectively on the campaign trail.


French Presidential Election: Between Anguish and Relief for French Voters

April 25, 2017

Six Insights Before the Second Round After a nail-biting election campaign, characterised by a series of scandals and at times a lack of in-depth policy debate, the results of the first round of the French Presidential Elections were both a source of anguish and relief for many French voters. The independent candidate Emmanuel Macron came […]


The Evolution of Gender Equality Conversations

March 23, 2017

Professionals in the media and PR industries play a key role in forming messaging around gender equality that help propel women’s issues to the forefront of political and corporate agendas. To recognize Women’s History Month, Burson-Marsteller sponsored an open forum discussion, “The Evolution of Gender Equality Conversations,” on March 21 at the Microsoft office in […]


For Women in the Workplace, Business Leaders Must #BeBoldForChange

March 8, 2017

As we take time during International Women’s Day to honor the achievements of women around the world, we are reminded of the courage it takes to enact real change. #BeBoldForChange is this year’s theme, and the boldness celebrated on this day must be seized upon by businesses if we are to enact enduring positive change. […]