The Burson-Marsteller Blog

3 Takeaways from Talk360°: The WOMMA Summit

May 1, 2017

The WOMMA Summit is an annual marketing and social media conference held by the Word of Mouth Marketing Association (WOMMA), the official non-profit trade association dedicated to word of mouth marketing. The two-day conference is focused on how to better understand customers and create brand experiences that truly engage audiences. At the 2017 WOMMA Summit […]


Trump’s First 100 Days: Four Communications Lessons from the Trump White House

April 27, 2017

If there’s one thing everyone in America can agree on, it’s that the first 100 days of Donald Trump’s presidency have been anything but quiet. Candidate Trump upended communications principles that had dominated politics for decades with tools he developed while branding and promoting his real estate business. As president, Trump has run into a different set of challenges that are testing the tools he used so effectively on the campaign trail.


French Presidential Election: Between Anguish and Relief for French Voters

April 25, 2017

Six Insights Before the Second Round After a nail-biting election campaign, characterised by a series of scandals and at times a lack of in-depth policy debate, the results of the first round of the French Presidential Elections were both a source of anguish and relief for many French voters. The independent candidate Emmanuel Macron came […]


The Evolution of Gender Equality Conversations

March 23, 2017

Professionals in the media and PR industries play a key role in forming messaging around gender equality that help propel women’s issues to the forefront of political and corporate agendas. To recognize Women’s History Month, Burson-Marsteller sponsored an open forum discussion, “The Evolution of Gender Equality Conversations,” on March 21 at the Microsoft office in […]


For Women in the Workplace, Business Leaders Must #BeBoldForChange

March 8, 2017

As we take time during International Women’s Day to honor the achievements of women around the world, we are reminded of the courage it takes to enact real change. #BeBoldForChange is this year’s theme, and the boldness celebrated on this day must be seized upon by businesses if we are to enact enduring positive change. […]


Gender Parity in Asia-Pacific: A Fresh Call to Action

March 7, 2017

This post was contributed by Margaret Key, CEO, Asia-Pacific While I may call myself an American, I feel a special connection to Asia because of the influence of my Korean mother and the more than 20 years I have lived in the world’s most dynamic and diverse region. I have called a number of Asia’s larger […]


The Future of Communications 2017

February 16, 2017

In my first post from last year, I said that there has never been a more exciting time to be working in communications. Little did I know just how riveting it would get as the months went by. And if January is any kind of barometer for the year ahead, 2017 looks like we are […]


Empowering Davos Woman

January 17, 2017

Judging by the number of women speaking on panels at the annual meeting of the World Economic Forum (WEF) in Davos which opened today, the outcomes of the vote on Brexit and the U.S. elections are not the only predictions “Davos Man” got wrong last year. Female participation at the annual meeting has apparently hit 20 percent in 2017, but it is still an overwhelmingly male affair in spite of gender parity being one of the Forum’s stated ambitions.


U.S. Tech Industry Optimistic about Trump, Vulnerable to Populist Persecution

January 5, 2017

According to U.S. tech insiders, the best days for the industry lie ahead. This was the sentiment from 500 Tech Elites — people who work or invest in the tech sector—polled in the new Burson-Marsteller Age of Trump Technology Policy Survey and conducted by Penn Schoen Berland in December. The poll also surveyed 1,000 members […]