January 24, 2010

The Burson-Marsteller Blog

Bob Pickard to Lead B-M Asia-Pacific as CEO

Posted By Burson-Marsteller

Bob Pickard has been named CEO of Burson-Marsteller Asia-Pacific. He will assume his new role on February 1. Bob was most recently President of North Asia for Edelman, leading its Korea and Japan operations. Bob is an international public relations executive with two decades of experience focused on providing communications counsel for senior business leaders. He was the co-founder and leader of successful award- winning PR consultancies in the United States, Japan, Korea and Canada. An experienced crisis communications practitioner, Bob has provided senior counsel on a wide range of communications issues to clients including AstraZeneca, British Airways, De Beers, EMC, GlaxoSmithKline, ING, Johnson & Johnson, Kia Motors, Merck, Microsoft, Nissan, Nomura and Pfizer.

Bob succeeds current Asia-Pacific CEO Simon Pangrazio who is taking up another professional opportunity. Bob Simon will work closely during this period for a seamless hand-over of responsibilities. Read the press release announcement here.

Follow Bob on Twitter: www.twitter.com/bobpickard.

Read Bob’s latest blog post on joining Burson-Marsteller.