The Burson-Marsteller Blog

Happy New Year from Burson-Marsteller!

December 16, 2014

As we look forward to 2015, all of us at Burson-Marsteller celebrate another successful year of our commitment to Being More for our clients, our colleagues and the communities in which we live and work. Please enjoy this special holiday greeting.

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Burson-Marsteller appoints Morten Pettersen as Nordic CEO

December 12, 2014

Oslo, 11 December 2014 – Burson-Marsteller, a leading global public relations and communications firm, today announced that Morten Pettersen has been appointed Nordic CEO of Burson-Marsteller as part of a strategy to further strengthen the company’s leading position in the Nordic region.

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Crisis In The Always On Era #prcrisis

December 9, 2014

The sixth in my series of Ten Global Communication Trends for 2014 is Crisis In The Always On Era #prcrisis. Thanks to globalisation, ever increasing access to the Internet, and the explosion of mobile technology, we have been ushered into an age where change happens so quickly that it has become the new normal. In this transparent 24/7 media landscape, companies, brands and leaders are under more intense scrutiny than ever before. I examined this in a recent blog post on Counselling Leaders in a Hyper Transparent World.

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New York Times and Christiane Amanpour are most popular on Twitter among world leaders

December 3, 2014

For journalists Twitter is an important, real-time information gathering tool, and it can be very powerful. Most journalists first see the value of Twitter as a tool for distributing content. With a 140-character short message a journalist can broadcast their message and drive a huge amount of traffic to where they want. This content often comes from following newsworthy people and organisations because Twitter is now the fastest way to break news.

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Burson-Marsteller Brazil Participates in LinkedIn’s “Bring In Your Parents Day”

December 3, 2014

Our colleagues at Burson-Marsteller Brazil recently participated in LinkedIn’s “Bring In Your Parents Day,” an initiative aimed at bridging the gap between young professionals and their parents. This fun-filled, interactive initiative allowed parents to become a Burson Person for a day and gain a greater understanding of the public relations profession.

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Don Baer Elected to Meredith Board of Directors

November 12, 2014

      We are proud to share that Burson-Marsteller Worldwide Chair and CEO Don Baer was elected to The Meredith Corporation (NYSE:MDP) Board of Directors. Don will serve on The Board for a three year term expiring in 2017. Meredith, a publicly held media and marketing company focused on the home and family market, […]

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Freshmen Influx: New Faces in Congress and The Districts They Represent

November 12, 2014

This blog post originally appeared on the Direct Impact blog. The midterm elections have come and gone, leaving a very new roster for the 114th Congress. In the Senate, at least 11 new senators – pending the outcome of Alaska and Louisiana – will be sworn in this January. Similarly, at least 52 new Members […]

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Corporate Perception Indicator Showcased at Global PR Summit

November 6, 2014

The findings from our Corporate Perception Indicator were the focus of a panel at the recent 2014 Global PR Summit sponsored by The Holmes Report and held in Miami. Perceptions of Corporations: A World Divided explored the sharp divide in how favorably corporations are perceived by societies in developed and emerging economies, as well as […]

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Burson-Marsteller announces further strategic moves in Africa

November 4, 2014

Johannesburg, 04 November 2014 – Burson-Marsteller, a leading global public relations and communications firm, today announced further important strategic moves in Africa with the launch of Brainchild Burson-Marsteller in Kampala, Uganda, and a new Burson-Marsteller presence in Cape Town, South Africa.

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2014