The Burson-Marsteller Blog

Congratulations to Jody Lange on Her Induction into the Pittsburgh Advertising Federation Hall of Fame

December 11, 2012

Congratulations to Burson-Marsteller’s Jody Lange, who was recently inducted into the Pittsburgh Advertising Federation Hall of Fame. Jody is a Managing Director and Creative Director for the firm’s U.S. creative and digital arm, Proof Integrated Communications. Over her 17 years with Burson-Marsteller, Jody has led creative, strategy, branding and marketing communications initiatives for nearly every […]

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The importance of country branding on Twitter

November 16, 2012

By Matthias Lüfkens, Burson-Marsteller EMEA Digital Practice Leader In late August 2012 the Icelandic tourism board* launched an online competition asking internet users to find an alternative name for the country. “What would you name Iceland if this was your first glimpse?” they asked on their Twitter account. Several thousand name suggestions have come in […]

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The Importance of Country Branding on Twitter

November 16, 2012

In late August 2012 the Icelandic tourism board launched an online competition asking internet users to find an alternative name for the country. “What would you name Iceland if this was your first glimpse?” they asked on their Twitter account. Several thousand name suggestions have come in so far but no one has suggested @Iceland, the country’s English language Twitter handle. Fact is that name is already taken…

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Obama Round Two – More change and less hope?

November 15, 2012

A week ago Tuesday there was a little election in the United States and from the many conversations I’ve had since then, it is clear that people across Europe were once again fascinated by the US elections, perhaps — in many cases – more so than they are with politics at home.   There has been […]

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Harold Burson Honored with Diversity Champion Award

October 25, 2012

Last night in New York City, PRWeek US and the Council of Public Relations Firms honored B-M Founding Chairman Harold Burson with the Diversity Champion Award at the Diversity Distinction in PR Awards. The Diversity Distinction in PR Awards were created by the Council of Public Relations Firms and PRWeek “to honor excellence in leadership […]

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Obama vs. Romney: Climate Change is Not a Hoax?

October 18, 2012

With the US elections fast approaching us and with both sides grappling to gain a majority of American voters, I thought this would be an appropriate moment to discuss both candidates’ environmental policies and attitudes towards climate change.

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More Than Words

October 8, 2012

The magnificent London 2012 Games this summer delivered on every high-flown promise made by the UK capital to the International Olympic Committee (IOC) in Singapore back in July 2005.

Looking back seven years ago, London also ‘changed the game’ in how a major sports bid is communicated to the people who decide which bidding city will win gold – alas, there are no prizes for runners up.

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Burson-Marsteller U.S. Appoints Erica Swerdlow and Nicole Cornish as Executive Vice Presidents and Matt Burns as Southwest Market Leader

October 1, 2012

B-M appointed Erica Swerdlow and Nicole Cornish as Executive Vice Presidents for the U.S. Erica will manage the region’s new business and marketing strategy, while Nicole will oversee business operations and resource management. Both Erica and Nicole will report to U.S. CEO Dave DenHerder. Erica joined the firm in 2010 as the Midwest Market Leader, […]

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