The Burson-Marsteller Blog

In Healthcare Data Breach Cases, Failure to Notify is “Risky” Business

December 17, 2010

By Tom Olson, Director, U.S. Issues & Crisis Group The recent wave of hacker attacks and the dissemination of exposed user passwords from Gawker have raised anew concerns over the adequacy of enterprise data security efforts. These incidents also provide fresh examples of the enormous reputational harm these breeches can cause to corporations and other […]


Fortune 50 Use of Mobile: If You’ve Got It, Flaunt It!

December 15, 2010

Today you can send an email, transfer bank funds, refill a prescription, stream a movie or make a purchase all from the convenience of a mobile device. And, an increasing number of people are now relying on their mobile devices for email, texting and video more than they are for voice calls. Given the speed […]


WikiLeaks and the Era of Involuntary Transparency

December 10, 2010

By Tom Olson, Director, U.S. Issues & Crisis Practice This week the major governments of the world seem locked in battle with a somewhat mysterious and shadowy organization whose stated singular goal is to destroy corporate and government secrecy and create a new era of ultimate transparency to drive ethical behavior.¬† This organization, WikiLeaks, is […]


Good Communications is Good for Business

December 9, 2010

By Jason Schechter, chair of Burson-Marsteller’s U.S. Corporate Practice. Last month, B-M published The PR Effect, a compilation of research showing how marketing dollars are moving more towards public relations. Seeing the progression of advertising and PR spending from 2005 to today, the B-M research team found a 35% increase in PR spend compared with […]


New Leadership in Burson-Marsteller China

December 6, 2010

Today, Burson-Marsteller announced the promotion of Cindy Tian to Executive Chairwoman of Burson-Marsteller China and the appointment of Christopher Deri as Chief Executive Officer and Market Leader of Burson-Marsteller China. Chris joins Burson-Marsteller from Edelman, where he was executive vice president and leader of the global corporate social responsibility and sustainability practice. During his ten […]


Nicole Cornish named President of Direct Impact

November 18, 2010

Last month, Direct Impact announced the appointment of Nicole Cornish as President. Nicole has been a member of the Direct Impact team since 2003 and previously served as Executive Vice President for the firm. As President, Nicole will run day-to-day operations, manage the new business development process, lead key client accounts and continue as the […]


Introducing PivotRED

November 17, 2010

Burson-Marsteller today announced the establishment of a new subsidiary, PivotRED. PivotRED is a new international brand and corporate reputation consultancy that provides public relations and communications counsel. PivotRED is designed to meet the needs of clients that fall outside the B-M network, but want the strong evidence based consulting for which Burson-Marsteller is known. It […]


The PR Effect

November 17, 2010

Burson-Marsteller’s research team looks at how public relations is becoming more effective as the media landscape shifts. It’s the PR Effect.


Jay Leveton Named Executive Vice President, Worldwide

November 11, 2010

We are happy to announce Jay Leveton has been appointed Executive Vice President, Worldwide. Jay, currently CEO of Proof Integrated Communications and a Managing Director at research firm Penn Schoen Berland, will work closely with senior worldwide management and with U.S. CEO Pat Ford to focus on growth in the U.S. He will continue to […]