The Burson-Marsteller Blog

Copenhagen calling – Now that was interesting!

December 22, 2009

Mark Twain famously said that “Wagner’s music is better than it sounds”. In the same way the outcomes of COP-15, while messy and minimal, are better and more hopeful than the reporting to date would suggest – and certainly do not justify patently puerile claims of ‘suicide pact’ and ‘crime scene’ from some intelligent delegates […]

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Introducing Evidence-Based Communications

December 14, 2009

Burson-Marsteller announced today a commitment to “Evidence-Based Communications.” As explained in our press release, in 2009 Burson-Marsteller internally rolled out a new firm-wide methodology for developing, monitoring and measuring communications programs. The approach was developed by the firm’s most experienced client leaders around the globe. The Evidence-Based approach is designed to ensure that all client […]

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Copenhagen Calling – Part 3

December 12, 2009

At some point in large UN conferences like this, it becomes a business of expectation management to recalibrate the benchmark for success. On Friday there was every sign that this was a conference at risk. When two major plenary-style briefings for civil society are cancelled without explanation – by the heads of the UNFCCC and […]

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Copenhagen Calling – Part 2

December 11, 2009

I was planning a second colour piece but events here and abroad got in the way. Of all the issues that could foil an agreement here, maybe none is the bigger than the relationship between the rich world and the G-77 group of developing nations. As an Australian who has now lived and worked in […]

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Copenhagen Calling – Part 1

December 10, 2009

“To agree or not to agree, that is the question”. Being in Copenhagen for the UN Climate Change Conferece, it was hard not to start with a line from The Dane. But this really is the question on everyone’s lips here – can 192 nations (observed by some 15,000 representatives from industry, media and NGOs) […]

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Statement From Burson-Marsteller

December 9, 2009

The story appearing in today’s Hill newspaper is fundamentally inaccurate. Burson-Marsteller was awarded a competitive bid contract in 2009 to support the FCC’s efforts to educate and advertise the congressionally mandated switch to digital television. Burson-Marsteller, and the approved set of vendors including its sister company Penn, Schoen and Berland LLC, successfully completed the work […]

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Burson-Marsteller Australia Study Looks at Social Media Use by Australian Brands

December 1, 2009

Burson-Marsteller has released a study on the use of social media by the 20 leading brands in Australia. The study examined 20 companies as identified by Interbrand in its ‘Australia’s Best Brands Report’ for 2009. The Interbrand study ranks the top 20 Australian companies by brand value based on financial and marketing metrics. Forty percent […]

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BusinessWeek’s Return to Growth

November 19, 2009

Yesterday’s BusinessWeek European Leadership Forum was the latest in a series of annual events designed to bring delegates face to face with influential business leaders and policymakers. The European Leadership Forum brought together nearly 200 executives from across Europe to share insights and talk about the trends, strategies and issues relevant to both European and […]

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Blackberry Mom #2 – Crisis preparedness and Maclaren pushchairs

November 12, 2009

Having recently attended a gathering of crisis communications professionals in London hosted by our EMEA Crisis practice and being (like most parents of young children I know) the owner of a Maclaren pushchair, I have been following the recent product recall of 1 million Maclaren pushchairs with both personal and professional interest. The issue at […]

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Burson-Marsteller / Chertoff Group Crisis Preparation Event in London

November 6, 2009

Burson-Marsteller recently held a Crisis Communications symposium in London for clients and other industry leaders. The meeting focused on how large organizations can prepare for and deal with a substantial crisis. Former U.S. Secretary of Homeland Security Michael Chertoff was the event’s keynote speaker. Burson-Marsteller has a strategic partnership with the Chertoff Group, Sec. Chertoff’s […]

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