The Burson-Marsteller Blog

A change in the weather?

December 18, 2008

It has taken several months and some long hours by European politicians and civil servants, but on Wednesday MEPs in Strasbourg voted to adopt the EU’s climate change package The package consisted of 5 measures to respond to the challenge of climate change. The package was so controversial it had to be negotiated between EU […]

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B-M Named EMEA “Agency of the Year” by Holmes Report

December 15, 2008

Burson-Marsteller has been awarded the prestigious title of ‘Consultancy of the Year’ in the Europe, Middle East and Africa (EMEA) region by the Holmes Report. The Holmes Report awarded Burson-Marsteller this title for its achievements over the past 12 months. The announcement of the award came as part of the Holmes Report’s fifth annual EMEA […]

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Chris Foster and Amy Leveton Named to PRWeek’s “40 under 40”

December 9, 2008

B-M’s US Healthcare Chair Chris Foster and Penn, Schoen & Berland Associates’ Senior Vice President Amy Leveton were both named to PRWeek’s annual list of the top 40 industry professional under the age of 40. PRWeek said of Foster that, “his broad healthcare background and used it to successfully manage the diverse range of Burson-Marsteller’s […]

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A baker’s impression of a foreign country

November 25, 2008

My father, a retired baker from the west coast of Norway who is not much familiar with the world beyond the Norwegian borders, expressed a good many concerns when I announced that I was moving to Qatar last year. Yes, Qatar is a small country, with a small population; it sits in a turbulent Middle […]

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ASDA’A B-M Arab Youth Survey Results

November 19, 2008

In order to gain a better understanding of the attitudes of youth in the Middle East and compare them with those of their peers in the Western world, ASDA’A Burson-Marsteller, the leading public relations consultancy in the Middle East commissioned a proprietary research survey of young people between the ages of 18-24. Some top line […]

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Republicans in the wilderness

November 19, 2008

”Political parties kill themselves, or are killed, not by the other political party but by their failure to adapt to new circumstances.” Such was the famous argument by Karl Rove, former senior advisor and deputy chief of staff to President George W. Bush. I was reminded of this when we were in the United States […]

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The 2008 PRWeek/Burson-Marsteller CEO Survey

November 14, 2008

In the eighth annual Burson-Marsteller/PRWeek CEO study, CEOs offered their opinions on a range of issues including social media, Word of Mouth, digital, crisis, CSR and research and measurement. This year’s key findings include: CEOs disagree about the effectiveness of using social media to reach stakeholders, with 29% saying that social media is an effective […]

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Guest Post: B-MU Dean Michael Glazer on Learning at B-M

November 12, 2008

With the recent focus on learning in the Firm Voice (see “B-MU Featured in ‘The Firm Voice’”), we thought we’d ask Michael Glazer, Dean of Burson-Marsteller University (B-MU) to share a little more with us about how B-M is helping our colleagues’ professional development. Here’s what he had to say: Burson-Marsteller has a long tradition […]

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Hold the back page

November 5, 2008

The New York Times is an American institution. It is the newspaper of record. It is known as a ‘liberal’ newspaper (in the US, ‘liberal’ means leftwing) – it has backed every Democratic presidential candidate in living memory. And so in a sense, today’s headline on the front page is no surprise. “Obama” is the […]

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Obama’s wide web

November 4, 2008

Barack Obama has run the first campaign of the 21st century. In American history some presidents have understood the media of their age better than others. Franklin Delano Roosevelt had his fireside chats on the radio and connected with the American people in an unprecedented way. Kennedy was the first president to understand the power […]

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