Donald A. Baer is named Worldwide Chair and CEO of Burson-Marsteller.
Worldwide Executive Vice President and Chief Business Development OfficerChris Foster is the Worldwide Executive Vice President of Burson-Marsteller. As a member of the Executive Leadership Team, he works closely with the Chairman and CEO and regional leaders on emerging strategic growth
Burson-Marsteller acquires Arcay Communications, a leading South African consultancy with headquarters in Johannesburg and an extensive affiliate network across Africa, covering more than 50 countries throughout the continent.
Burson-Marsteller wins its first two Cannes Lions for its “2 Minute Silence” campaign for the Royal British Legion.
Chief Strategy Officer, U.S.Thomas Gensemer has more than a decade’s experience building some of the best-known political, corporate and non-profit campaigns in recent history. He most recently served as Managing Partner of Blue State Digital (BSD), a position he held
Burson-Marsteller and Penn Schoen Berland launch Proof Integrated Communications, an advertising and integrated communications agency. Proof IC was formed as a merger of Burson-Marsteller’s Marsteller advertising division and PSB’s advertising unit, PSBcreative.