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Campaign perspectives

Why Local Media Matters in Election Politics

For several months now, Iowa has been in the national spotlight in advance of Monday’s much-anticipated caucus. Legions of reporters from network TV and national news outlets have saddled up alongside local reporters in the Hawkeye State to chronicle every

Going Global In and With China

This post was contributed by Douglas Dew, Managing Director, Corporate and Public Affairs. It is the first part of a two-part series on China. Burson-Marsteller turned 30 in China during the last year – prompting our China leadership team to reflect

CES 2016: The PR Challenges to Come

This post was written by Rodrigo Castro, a Manager in our Global Technology Practice, based in Miami. As a member of the Global Technology Practice at Burson-Marsteller, I have had the opportunity to represent clients at many events, including CES in

Who Stands to Win and Lose in the On-Demand Economy?

The following post was contributed by Rowan Benecke, Burson-Marsteller Chair, Global Technology Practice. A colleague of mine rents out space in her New York City apartment to help pay the mortgage. In the popular summer months, she notes, earnings from her