This year, Burson-Marsteller and The LAGRANT Foundation (TLF) partnered to welcome three talented ethnic minority interns into the Harold Burson Summer Internship (HBSI) Program. The U.S. HBSI Program provides college seniors, recent graduates and graduate students with valuable, real-world agency experience
This post was contributed by Jeremy Galbraith,CEO, Europe, Middle East & Africa and Global Chief Strategy Officer. Third up this year in the ABCDE of The Future of Communications 2016: Audience, Business, Creativity, Data and Ethics, is Creativity. Business Imperative The business
The stores I frequent know me so well. They know intimate things about me like my preferences, my shoe size, my shopping habits and how much I spend. If retailers can use technology to get this close to me and work unceasingly to improve my “customer experience,” why couldn’t my doctor or hospital?
Today marks an important milestone that has had a profound impact on the career of each and every Burson Person. On this date in 1946 - 70 years ago - Harold Burson began his legendary career in public relations. After serving
This post was contributed by Catherine Montgomery, Manager, Public Affairs and Crisis practice, who recently attended ColorComm, an intimate business conference and retreat for women of color in communications, including public relations, journalism and film. We have all attended conferences in
By Cameron French and Sam Harper, Directors, Public Affairs & Crisis Practice, Burson-Marsteller The selection of a vice president is often a recipe that’s equal parts political calculation and old-fashioned chemistry. What if the selection of a running mate were viewed
The following blog post was written by Elaine Cameron, Futurist & Senior Director, FUTURE Perspective Trend Analysis Group, Burson-Marsteller EMEA, and was originally published in Communication Director, on Monday, July 25. Click here to access the original
Arriving at the right choice for a running mate is often a recipe that’s equal parts political calculation and old-fashioned chemistry. As a communications agency that holds data-driven insight at the core of what we do, we look to Twitter