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Publicom to be New Burson-Marsteller Partner in Greece

ATHENS, 16 December, 2016 - Burson-Marsteller, a leading global strategic communications and public relations firm, announced today that it would join forces with Publicom, a WPP-owned agency in Greece, to launch Publicom Burson-Marsteller. Publicom is a Greek creative communications agency, serving

Burson-Marsteller Appoints Kevin Bell Worldwide President

NEW YORK, December 14, 2016 – Burson-Marsteller, a leading global strategic communications and public relations firm, announced today that Kevin Bell has been named Worldwide President, effective immediately. Since 2014, when he joined Burson-Marsteller in London, Bell has been its

Burson-Marsteller Takes Minority Stake in Engage Burson-Marsteller

Engage Burson-Marsteller Covers Kenya and Tanzania

Johannesburg, 9 December 2016 – Burson-Marsteller, a leading global strategic communications and public relations firm, today announced it has acquired a minority stake in Engage Burson-Marsteller, its exclusive partner covering Kenya and Tanzania.

What Schools in Atlanta Can Teach Us About Measurement

This post was contributed by Eli Draluk, Director, Strategy & Analytics, Burson-Marsteller. The metrics by which we judge success matter deeply. Not only do they help us judge the efficacy of programs, campaigns, and new business initiatives, but they often determine

Brexit Britain and Trump’s America: Marching Together?

This post was contributed by Stephen Day,Managing Director and Chair of the UK Public Affairs Practice.

The parallels between Brexit and Trump’s win are already being drawn: a revolt against established politics, a backlash from the left behind, an expression of