Ruby Fu is the Chief Executive Officer of Burson-Marsteller China. She has more than 30 years of experience in Greater China and has been instrumental in developing new market entries for public relations agencies and global clients, as well as counseling multi-national companies in their strategic communications. Having held a number of leadership roles in the region, she manages cross-border issues covering multiple sectors, directing business development and strategic planning that balances the intricacies between local implementation and global applications.
Ruby rejoined Burson-Marsteller in January 2016, having previously served as Managing Director of Burson-Marsteller Taiwan in 1994. Most recently, Ruby spent seven years with Standard Chartered Bank in Taiwan and Hong Kong. As Head of Corporate Affairs Hong Kong and Greater China, she oversaw the Bank’s communication strategies, crisis and reputation management and corporate social responsibility programs in Greater China.
Ruby started her career with Ogilvy Public Relations Worldwide as a founding member of the firm’s Taiwan office. During her 13 years with Ogilvy, she held positions including General Manager Taiwan, and Managing Director in Hong Kong and China, and helped develop its Shanghai operation. She advised clients in the consumer marketing, health and medical and technology industries.