Innovation, Communication and Leadership
Technology continually advances, fueled by incredible innovations that leapfrog what came before – from the latest mobile entertainment trend and the overnight social networking phenomenon to service-oriented architectures and on-the-fly software applications. These advances have the power to completely redefine the way we see and use technology, personally and professionally, at a moment's notice. In this dynamic business environment, communications plays a pivotal role in leveraging innovation to create compelling differentiation that can transform technology advancement into sustainable leadership.
Burson-Marsteller's Technology Practice partners with our clients to bring communications expertise to technology advancements, building a tangible business asset together. We work closely with our clients to identify what differentiates their products or services as the foundation of clear and compelling communications. The stories that follow generate awareness, define new markets, and spark the imagination for what's to come.
We help our clients define communications goals and develop strategic initiatives that are based on their technology advancements, but firmly grounded in business objectives. Our teams understand how to package stories to reach the target audiences our clients need to engage in order to achieve their business objectives, whether those audiences are consumers, businesses, or other influencers. With creativity, industry knowledge, communications expertise, and research we help build market share and mind share to position our clients as leaders in their field.
To achieve the highest possible level of success, our Technology Practice applies a broad portfolio of services that extend beyond traditional business and technology trade media relations. We provide brand development, communications strategy, and implementation services to a wide range of clients, drawing on our expertise in consumer marketing, corporate reputation, executive communications, new media, and crisis and litigation communications. We bring the right resources to bear at the right time to influence the decision-makers who impact our clients' business.
We thrive on the constant changes in technology, having played an active role as communications consultants in shaping the industry's first four revolutions: the mainframe computer, the personal computer, client server computing, and the Internet. We partnered with the start-ups and industry icons driving those revolutions, as we partner with the leaders of today's digital revolution in mobile communications and entertainment, processor innovations and intelligent devices, Web-based services, and green technologies.
All Things Technology
Our clients range from enterprise software and hardware leaders and mobile service companies to venture capital firms and Fortune 500 companies transforming their businesses with technology. The variety of our clients reflects the experience of our team members who have enticed consumers with sleek mobile devices, introduced programming languages, such as Java, launched digital TV and music services, positioned technology firms in anti-trust cases, lobbied industry standards bodies, and helped unveil breakthroughs in silicon architecture.
Collectively, our experience as an agency and as individual professionals across the technology field gives us the understanding and working knowledge to create high-impact programs in a number of categories, including:
- Enterprise Hardware and Software
- Consumer Technologies and Services
- Green Technologies
- Telecommunications and Networking
- Mobile Content, Services, and Devices
- Vertical Markets - Finance, Healthcare, Education, Manufacturing, Retail, Government
- Digital Entertainment
Stellar Client Work
Burson-Marsteller's Technology Practice has a history of delivering results that continues throughout our client work today. In addition to playing an integral role in our agency earning the #1 rating in the PRWeek U.S. 2005 and 2004 Agency Excellence Surveys, we have been recognized for the strategies and programs we have created and implemented for our technology clients around the world.
We earned communications industry recognition for our thought leadership and other programs for enterprise software leader SAP, and for our corporate media relations work on the launch of the FreeMove Mobile Alliance, the pan-European union of wireless operators. In Latin America, Symantec honored us with its top agency award in 2006, while Marketing Magazine Asia named us the top technology PR agency in its Top 50 Agencies Report in 2005.
For software leader SAP, we developed the executive communications program that helped the company transition from 2 CEOs to 1 and to gain visibility across the executive bench. Burson-Marsteller also worked with SAP in 2006 to optimize the use and distribution of digital video to enhance their earnings announcement communications.
Across Latin America, we worked with Symantec to develop a series of events to raise corporate visibility and to establish thought leadership on key topics among important business, government, and student audiences.
When several of the top wireless operators in Europe joined forces to create the FreeMove Mobile Alliance, they tapped the Burson-Marsteller Technology Practice to launch and position the union for success.
LG Mobile turned to us when they were ready to unveil their sleek "chocolate" phone in the Chinese market, and we delivered coverage across business and consumer broadcast and print outlets.
We invite you to contact one of our experts to discuss how we can help transform your technology advancement into sustainable leadership.