The Government and Political Services Group (GPS) is a global specialty practice that brings together under one roof the leading political and government experts from Burson-Marsteller (global public and government relations), Penn, Schoen, Berland (polling/ political campaign management), and Prime Policy Group (US/ EU lobbying).
In addition to offering the complete array of services from its sister companies, the GPS group provides clients with:
- High-level strategic counsel at the nexus of political, policy and opinion research and analysis, government and public relations, and integrated modern communications.
- A coordinated and multi-disciplinary group of experts that bring to your service more than 250 years of combined experience in over 100 political and government communications campaigns.
- Turn-key implementation of complex and integrated multinational campaigns.
- Unmatched global footprint and access in 83 countries, as well as understanding of the diverse business cultures and political landscapes of these countries;
Members of Burson-Marsteller’s GPS Group have helped elect more than 30 global leaders in the last 30 years. For a complete presentation please contact us below.
GPS GROUP SERVICES
GOVERNMENT SERVICES:
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Country Branding and Re-positioning
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International Media Relations
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Public Diplomacy Campaigns
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Media Monitoring and Rapid Response
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Sovereign Economic Communications
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Issues Management and Crisis Communications
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Trade, Tourism and Investment Promotion
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Market, Opinion and Political Research
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US/EU Lobbying and Government Relations
POLITICAL SERVICES:
- Integrated Political Campaign Management
- Advocacy Campaigns (Global)
- Party and Platform Building
- Campaign Tactics and Infrastructure Consulting
- Polling and Opinion Research
- Grassroots Campaigns (US/EU)
- Strategy and Message Development
- Rapid Response/War Room Management
- Communications and Media Planning
- Online Campaigns
For more information on the GPS team please click here.

The Government and Political Services Team is also supported by Burson-Marsteller’s Global Business Strategy Group which provides both internal and external global business counseling.