Consumer and Brand Marketing: We understand the Power of a Brand
Burson-Marsteller's Consumer and Brand Marketing Practice understands that today's world is consumer-centric and that relevant brands exist to provide their consumers with memorable experiences and a sense of community. Ultimately, brands are extensions of consumer aspirations and desires. That's why, whether our client's business goal is to increase mind-share among consumers or drive trial and repeat of products, our team creates unique, fully integrated programs— programs that capitalize on brand equity as well as leverage strategic partnerships and the interactive nature of today's consumer to broaden reach and stimulate demand.
Our approach enables us to create strategic, integrated programs for both leading and burgeoning brands. It gives us license to unleash some of the most creative programming in the consumer marketplace—programming that captures consumers' attention by making them think and feel. And, it's programming with the emotional impetus that causes consumers to not only buy brands, but also to buy into them.
Our marketing capabilities include:
- Brand development & positioning
- Product launches
- Line extensions
- Guerilla marketing
- Experiential marketing
- Event marketing
- Influencer seeding
- Product reviews program
- Spokesperson management
- Channel marketing
- Viral campaigns
- Maximizing sponsorships
- Media relations
- Trade show, conference and expo support
- Business to business marketing
- Collateral development
- Consumer education
- Strategic alliances
- Product sampling
Our People: Leaders in the Industry
Our consumer and brand marketing professionals have extensive experience in the latest tools and techniques, including compelling consumer insights, content integration, and new media. Many of our team members have been widely published in both the consumer and trade press, and they draw from their experiences in disciplines such as finance, journalism, and business. By leveraging our wide-ranging experience, we use research, creativity, integrity, and enthusiasm to help our clients address a spectrum of issues.
Contact a Burson-Marsteller global brand marketing chair to learn more about our people and expertise.