Fossil Fuels, Alternative Energy, "Going Green"
Burson-Marsteller's seasoned energy professionals have played leading roles in successfully resolving many of the energy industry's most challenging issues. Drawing on its extensive real world experience, our energy team has worked closely with clients to design and implement effective reputation and crisis management strategies and to successfully navigate complex policy debates surrounding siting, industry restructuring, and environmental issues. In addition, we have built relationships with newly created entities, including independent system operators, power exchanges, power generators, and technology companies. We have also developed and implemented public education programs for utility regulatory commissions and industry associations.
The Changing Energy Marketplace
The constantly evolving energy marketplace is creating unprecedented challenges, especially for power providers. Dramatic changes brought about by deregulation and the recent movement toward "re-regulation" have created new challenges and new opportunities. Growing environmental concerns, increased competition, and the need for adequate supplies and system reliability are prompting many companies to re-assess their business plans so they can successfully navigate the shifting landscape. Charting a new course often requires a strategic planning model tailored to meet a company's specific needs, such as:
- Re-focusing on the core business of providing energy
- Concentrating on the increasing supply
- Diversifying into other home services, such as the Internet and security
- Expanding operations and entering foreign markets
In addition, an increasingly competitive environment has introduced new sets of business concerns such as operational constraints, siting issues, and rising customer expectations. New entities – regional transmission organizations, power exchanges, and technology companies – are requiring the best in strategic communications.
Mergers and acquisitions
As the power industry undergoes sweeping change, management must still improve shareholder value while enhancing corporate reputation and communicating the company's vision, values, and the need for organizational change. A strategic communications program is more essential now than ever before.
Past and present clients
Burson-Marsteller's range of experience in the power industry is vast. Our professionals have done work with nuclear power, coal, petroleum, and electric utilities. Some past and present clients include:
- Allegheny Power
- Arizona Public Service
- Entergy Solutions
- MidWest ISO
- Pennsylvania Energy Association
- Public Utility Commission of Pennsylvania
- Public Utility Commission of Texas