The transportation industry is the backbone of the American economy. Millions of tons of cargo and thousands of passengers take to the air, roadways, rails, or sea each day.
While airlines arguably garner more media coverage and ignite more passion than any other industry, the entire transportation and tourism sector is under constant scrutiny by consumers, lawmakers and regulators alike. Now more than ever government regulation, especially regarding passenger safety and security—intertwines the public affairs and marketing objectives of the industry. The slightest misstep can damage a reputation and brand image for years. This is especially true in uncertain economic times, when the battle to maintain a loyal customer base and attract new market share is extremely fierce.
Burson-Marsteller's team of aviation and transportation experts operates globally to provide strategic insight and tactical support on a number of communications challenges. From crisis communications and public advocacy to marketing and litigation support, Burson-Marsteller provides the aviation and transportation industries the most complete offering of communications and public affairs counsel.
Team members come directly from the front lines of the aviation and transportation industry, holding previous positions in government, industry trade associations and corporate settings. With our broad base of contacts throughout the world, they will ensure that companies' messages are reaching the right media at the right times. Team members will also counsel and provide a necessary level of support to ensure that proactive or reactive media relations efforts are successful.
With a staff consisting of some of the industry's leading communicators, Burson-Marsteller is uniquely equipped to provide an unparalleled level of counsel and support to aviation, transportation and tourism industry clients.Â
Through strategic communications, our experts will help shape and manage perceptions among shareholders, employees, customers and other stakeholders. We understand the business challenge from political, corporate and association perspectives, and will develop communications solutions that outpace the competition. Team members are skilled at identifying potential crisis situations, managing the flow of information internally and externally, reducing vulnerability, addressing media interest, and minimizing any negative publicity.
- Crisis Communications
- Issues and Reputation Management
- Media Relations
- Regulatory and Public Affairs
- Labor and Industry Relations
- Employee Communications
- Mergers/Acquisitions
- Brand Marketing