Access to new technologies and information has dramatically changed communications, enabling everyone to consume, create, share and edit information on their own terms. This has created a culture that values individual voices over corporate ones and that celebrates participation and has created a need for companies to change the way they have traditionally interacted with stakeholders.
Burson-Marsteller helps organisations understand, adapt to and participate effectively in this exciting new communications environment. Our teams devise and deploy digital marketing and communications strategies, typically as part of a broader integrated communications campaigns, and generally in ways that are more efficient and deliver measurable business results.
We offer clients a holistic approach to digital communications, offered via our wholly-owned boutique digital agency Proof Digital Media in the US, and through our network of digital strategists around the world. We partner with our clients to develop the most appropriate interactive approach to reach your varied stakeholder groups and provide the strategic point of view necessary to be successful in today's digital landscape which includes:
Online Experience Design
* Website and blog design/development
* Experiential tools
* Branded content and content distribution
* Online advertising, media planning, and search marketing
* Online games and video
Digital Reputation Management
* Online media/blog monitoring/engagement
* Online public relations
* Digital crisis and issues management
* Website/digital strategy
* Web writing
* Search optimization and deoptimization
Social Media/Community Development
* Social media participation / strategy
* Social network application development
* Social media advertising
* Online community development and moderation
* Wiki development
Mobile Marketing
* SMS/MMS programs
* Mobile websites
* Mobile search
* Mobile advertising