Creating Enduring Reputations, Sustaining Corporate Value
A great corporate reputation is neither built overnight nor the result of good luck; it is carefully planned, nurtured, and managed as a vital asset.
Whether you are working to build or enhance your reputation, or clarifying the nuances of a complex transaction to your stakeholders, Burson-Marsteller's Corporate Practice offers strategic counsel and execution that is aligned with your business objectives. Whether your company faces major organizational change or the challenge of repositioning its brand in the marketplace, our Corporate Practice delivers expert guidance and implementation support on the critical communications issues. Whether the goal is to build awareness and buy-in around a new corporate vision, guide a CEO through the first 100 days of leadership, or design a strategy to reach local constituencies and national influencers, Burson-Marsteller's Corporate Practice will be your partner in developing solutions that sustain your corporate value and drive business results.
Our Corporate Practice is built around four specialties: Corporate Brand Positioning, Financial Communications, Organizational Performance, and C-Suite Positioning. Together, we offer our clients a unique, integrated approach to corporate communications with deep expertise, worldwide breadth, and best-practice experience.
For Burson-Marsteller, helping clients understand, manage, and enhance their company's perception by key stakeholder audiences is the critical parallel objective to delivering business results. We help our clients target shareholders and the investment community. We shape messaging for senior leadership teams and Boards of Directors. We design plans to address employees at every level. We manage communications with the media and, by extension, the public. And, we influence the opinion leaders who can impact corporate reputations.
Burson-Marsteller Corporate Practice professionals are deployed in every major business center in the world and include practitioners with extensive backgrounds in corporate management, investment banking, law, securities regulation, organizational development, journalism, and marketing, among others.