Companies worldwide face growing scrutiny on issues that range from climate change to labor standards, from their supply chains to reporting on their various activities and operations. Corporate policies and practices are under going review by governments, investors, non-governmental organizations (NGOs), and customers — and their own employees.
Smart businesses are finding new ways to embrace such challenges and turn them into opportunities. They recognize that corporate responsibility can be good for their bottom line. They want to find ways to engage with outside stakeholders, produce in a responsible way, be recognized as good employers, and partner with the communities in which they invest and operate. In short, more and more companies are seeing that it's good business to be good corporate citizens – and to make these efforts part of their core business strategy.
Burson-Marsteller is ideally positioned to help companies tackle challenges and identify opportunities to be more active on corporate citizenship:
- Global and Integrated – we work as a team drawing on knowledge across our offices in the United States, Europe, Asia-Pacific, and Latin America – and our practices from corporate to health care, public affairs to media, research/polling to brand marketing – to advance client interests on a wide range of CR and corporate reputation issues
- Wide Experience and Contacts – we use our years of experience working with businesses, and our team's backgrounds in senior positions in government and with NGOs and media, to connect with the right people at these and other organizations
- Broad Issues Expertise – we track and advise on the key CR issues of 2007 and beyond – including sustainability and environmental stewardship, business and human rights, labor standards/supply chain, and reporting and transparency
- Understanding the Business Case – we map CR priorities and connect them with core business objectives – helping to identify what's unique and exceptional and project that to NGOs, investors, government officials, and other important audiences
- Strategic Counsel – we apply our experience and expertise to help businesses decide what really fits as "strategic corporate responsibility" – and how and when engaging different stakeholders can benefit both the company and the communities in which it operates
Products and Services – A Sampling
- Corporate Policies and Initiatives – we help develop codes and guidelines, link CR initiatives to broader corporate reputation and brand positioning, and aid in implementing CR policies and programs
- Issues Management and Risk Assessment – we assist companies in responding to stakeholder and regulatory challenges, develop processes for managing risks, measure performance against peers and competitors, and advise on compliance with guidelines and standards
- Stakeholder Engagement – we help shape dialogue and partnership strategies, building relations with NGOs, socially responsible investors, community groups, government officials, and other key stakeholders
- Reporting and Communications Tools – we put together strategies for enhanced CR and sustainability reporting, while identifying other means for communicating CR programs and policies to media and other key audiences
Key Sectors
- Apparel and footwear
- Energy and Extractives
- Information Technology and Services
- Food, beverage and other consumer goods
- Pharmaceuticals and health care
- Financial services
- Utilities and infrastructure
> CR Brochure