Burson-Marsteller's global Healthcare Practice is uniquely positioned to help clients navigate the complex healthcare communications landscape and leverage opportunities to influence decision-makers and customers in pharmaceutical, biotechnology, provider, policy, nutrition, cosmetic and consumer health markets.
Traditional and digital media strategies are the core of every integrated communications program, and our “evidence-based” approach provides a methodology to test and measure optimal use of multi-media channels to drive share-of-voice and commercial outcomes.
Core Capabilities
- Advocacy
- Coalition Building
- Corporate Communications
- Corporate Social Responsibility
- Creative/Design
- Digital/Social Media
- Editorial Services
- Government Relations
- Issues Management
- Marketing Communications
- Media Relations
- Public Affairs
- Public Education
- Product Lifecycle Management
- Regulatory, Policy and Reimbursement Issues
- Strategic Insight
- Strategy Development