Top Press Release 

New York, May 14, 2012 – Burson-Marsteller, a leading global public relations and communications firm, announced today that it has been selected by Tommy Bahama, a lifestyle company focused on sophisticated men’s and women’s apparel, accessories, home furnishings, and unique restaurant experiences, to serve as the brand’s international agency of record.  As Tommy Bahama sets out to expand internationally, Burson-Marste... Read the Full Article

Beijing, May 8, 2012 – Burson-Marsteller, a leading public relations and communications consulting company, was selected by Guangzhou-based Yuexiu Property Company Ltd. to lead its branding strategy and annual communications plan as the property developer expands its footprint across China. Burson-Marsteller China’s first project for Yuexiu was to develop a creative campaign in support of Earth Hour 2012.   This year... Read the Full Article

Los Angeles, May 8, 2012 – Burson-Marsteller, a leading public relations and communications firm, announced today that it has appointed Michelle Stevenson as a Managing Director in its U.S. Consumer and Brand Marketing Practice. Stevenson is a seasoned travel and entertainment expert with more than a decade of experience. At Burson-Marsteller, she will focus on building brands with an integrated marketing mix that incl... Read the Full Article

New York, May 7, 2012 – Burson-Marsteller, a leading global public relations and communications firm, announced today the appointment of Sabrina Guttman as U.S. Technology Practice Chair, reporting to U.S. CEO Dave DenHerder. Guttman rejoined Burson-Marsteller in August 2011 and is currently the global client leader for SAP.   “Sabrina is not only an exceptional leader, but also a creative and highly effective tech... Read the Full Article

Dubai, UAE; May 2, 2012 – Earning a fair wage and owning a home are now the two highest priorities for young people in the Middle East – displacing living in a democracy as the greatest aspiration of regional youth, according to the findings of the ASDA’A Burson-Marsteller Arab Youth Survey 2012, the largest study of its kind of the region’s largest demographic. Not only is this the highest collective priority among th... Read the Full Article

Beijing, April 26, 2012 – Haier Group awarded Burson-Marsteller, a leading global public relations and communications consulting firm, a one-year retainer to support the annual brand communications program for its Casarte brand in China. Burson-Marsteller China will also execute Casarte’s communications work around its sponsorship of the Cup of China figure skating competition, building upon the experience gained from... Read the Full Article

Washington, DC, April 26, 2012 – Burson-Marsteller, a leading public relations and communications firm, announced today that it has appointed Navy Reserve Rear Admiral Vic Beck as a Managing Director in its U.S. Public Affairs Practice. Beck is a public affairs expert who has more than more than 20 years of experience working with both companies and government entities. Beck will be based in Washington, DC and Boston... Read the Full Article

New York, April 25, 2012 – Proof Integrated Communications, a full-service integrated marketing, communications and advertising agency, today announced it has appointed Michael Bassik as Chief Executive Officer. Interim CEO Tony Telloni moves to a new role as Managing Director of Brand Integration and Innovation in Burson-Marsteller’s Consumer and Brand Marketing Practice. Bassik joined Burson-Marsteller in April 201... Read the Full Article