New York, October 26, 2012 – Burson-Marsteller, a leading global public relations and communications firm, announced today that it has been selected by Vipshop Holdings Limited (NYSE: VIPS), China’s leading online discount retailer for brands, to work on its financial media relations. Burson-Marsteller’s U.S.-China Specialty Group will work directly with Vipshop to position the company with a promising business feature as a leader in China’s booming e-commerce industry among the U.S. financial media. The account will be led by Managing Director Daisy King, head of Burson-Marsteller’s U.S.-China Specialty Group.
Vipshop offers high quality and popular branded products to consumers throughout China at discounted prices. Since 2008, Vipshop has rapidly built a sizeable and growing base of customers and brand partners in China.
“We are proud to be working with an exciting emerging Chinese company like Vipshop,” said King. “Vipshop is on the brink of expansion, and we look forward to helping Vipshop tell its story to the investment community in the U.S. as it continues to grow.”
Using its experience and relationships with tier-one financial media in the U.S. and China, the U.S.-China Specialty Group will work with Vipshop to reach key U.S. stakeholders.
“We were extremely impressed by Burson-Marsteller’s deep roots and expertise in both China and the U.S.,” said Vipshop Chief Financial Officer Donghao Yang. “The U.S.-China Specialty Group really showed an understanding of our company, corporate culture and the business opportunities in the U.S.”
The Burson-Marsteller U.S.-China Specialty Group provides communications counsel to U.S. clients with business needs in China and Chinese firms publicly listed or operating in the U.S. The group acts as a cross-culture architect as it helps create the bridge for U.S. and Chinese multinationals to understand each other’s different needs. The U.S.-China Specialty Group provides a full range of cross-cultural communications expertise and international perspective through its integrated service offerings to support clients’ business objectives. Offerings include market intelligence, cross-culture training, third-party alliance, policy and regulatory analysis, executive visibility and consumer and stakeholder research and insights.
About Vipshop Holdings Limited
Vipshop Holdings Limited ("Vipshop" or the "Company") is China's leading online discount retailer for brands. Vipshop offers high quality and popular branded products to consumers throughout China at a significant discount to retail prices. Since it was founded in August 2008, the Company has rapidly built a sizeable and growing base of customers and brand partners. For more information, please visit www.vipshop.com
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 83 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a unit of WPP, the world’s leading communications services network. For more information, please visit bm.com