B-M in the News
Firms Quantify the Bottom-Line Value of Social Media Activity | As seen in prweekUS.com
Publication Date: February 01, 2010 |
In December, Dell announced $6.5 million in revenue worldwide, owing largely to its presence on Twitter. PR agencies are still investigating how lucrative digital and social media can be for their bottom lines. Edelman is expecting to about $40 million in digital revenues for 2009, or approximately 9% of total revenues, explains Rick Murray, president of Edelman Digital. This is a substantial increase from several years ago, when digital comprised only about 1% to 2% of revenues, he adds.
"Obviously, it's a positive thing for the bottom line because digital has tremendously expanded the value that we are able to bring to our clients through new products, services, and strategies," says Erin Byrne, Chief Digital Strategist for Burson-Marsteller. Burson-Marsteller reports that digital makes up 15% of its revenues, and continues to grow. | | |
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