B-M in the News
Burson-Marsteller Hires Industry Stalwart Bob Pickard to Lead Asia-Pacific | As seen in PRWeek, UK
Publication Date: January 25, 2010 | Burson-Marstellerhas appointed public relations industry veteran Bob Pickard as President and Chief Executive Officer, Asia-Pacific, effective February 1st, reporting to Burson-Marsteller Global CEO Mark Penn. Pickard was most recently President of North Asia for Edelman, leading its Korea and Japan operations.
Pickard succeeds current Asia-Pacific CEO Simon Pangrazio, who had advised the firm he will be leaving on February 26th to take up another professional opportunity.
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