B-M in the News
Diversity in PR: Role Models Share Recommendations and Secrets of Success | As seen in firmvoice.com
Publication Date: January 13, 2010 | Is your firm showing it best practices as related to diversity? Has your office environment achieved true cultural and ethnic diversity?
According to the sources in this article, the industry has made strides and can continue to improve. Diversity in the workforce is becoming much more commonplace, particularly at junior and mid-levels. What can be done to build the senior ranks and what career advice/counseling can we offer incoming employees of multicultural heritage to help develop the next generation of leaders?
For the answers to these questions, firmvoice interviewed several culturally and ethnically diverse role models at firms around the country—many of them industry pioneers who were instrumental in pushing diversity in the workforce into a new age
Among those interviewed are Theresa Rice, a Director from Burson-Marsteller Miami, who suggests: " ... the public relations industry has not been known for its diversity, but the situation is changing quickly as societies are becoming more plural... Companies are realizing that attracting and retaining a diverse workforce is the right thing to do, as well as something that serves them well from a business standpoint." | | |
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