B-M in the News
Guerrilla Marketing's Newest Revolution | As seen in brandweek.com
Publication Date: January 09, 2010 | Social media is quickly becoming a natural extension of guerrilla strategies everywhere. “Guerrilla marketing has traditionally required a lot of time, elbow grease and creativity instead of just spending big ad dollars,” says Erin Byrne, Chief Digital Strategist for Burson Marsteller. “Social media is no different in that you have to be creative in creating content and an experience for people to want to carry the message for you.”
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