B-M in the News
Is Maintaining a Standalone Digital Practice Still Preferable for an Agency? | As seen in PRWeek Insider Blog
Publication Date: January 01, 2010 | Tony Telloni, Market Leader of Burson-Marsteller New York and Ken Makovsky of Makovsky & Co. weigh in on the merits of maintaining a standalone digital practice for this PR Week article.
According to Tony, everyone in the PR industry needs to have a strong foundation for how digital drives attention, reputation, and credibility. Clients, agencies and finance folks expect more and as long as this continues, the demand for separate digital expertise will remain a premium in the communications field.
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