B-M in the News

Gary Koops, head of Burson-Marsteller's media practice said that the university has done well in a situation that is unique on almost every level. "You have different audiences, whether it's alumni, faculty, students and parents. Watch any of the coverage and reporters are talking to students, law enforcement officials, administrators, and faculty. It's not as controlled a situation as you would have in a government or private industry setting."