Chair of EMEA Technology Practice for BM
Chris Cartwright is managing director and chair of the Corporate, Issues and Technology practice at Burson Marsteller in London. He is also chair of the technology practice in EMEA. He has more than 16 years experience in PR, working across a wide range of sectors including technology, telecoms, media, logistics, tourism and the public sector.
Guido Gaona is Managing Director and head of the Innovation & Technology practice in the Latin America region. He is responsible for providing strategic communication advice and support to the agency's clients working in the telecommunications and information technologies industries.
Cristina Gobbo joined Burson-Marsteller Italy in June 2007. She has worked with Qualcomm, IDC and Creative and is currently part of SAP, Casa.it and the Seat Pagine Gialle PR team. She attends to media relations and her main tasks include supporting the communication activities of her clients as well as the concerns of the press office and the organization of media events.
US Technology Practice Chair
Jim Goldman joined Burson-Marsteller as chair of the US Technology Practice in August, 2010 after serving as CNBC’s Silicon Valley Bureau Chief since 2003. There, he was responsible for coordinating all Silicon Valley and Northern California business and technology news for the network, both as an on-air reporter and producer. One of the network’s most prolific reporters, Jim appeared on virtually all CNBC programming more than 40 times every week. His CNBC blog “Tech Check with Jim Goldman” was one of the website’s most popular destinations, generating nearly a million page views every month. He was also a frequent contributor to "NBC Nightly News," “The Today Show,” MSNBC and NBC network affiliates nationwide.
Fernando Guevara is currently in charge of Innovation and Technology Practice in Argentina. He joined Burson-Marsteller Argentina in July 2006 and worked on accounts for the Technology Practice such as 3Com and Itecsa, as well as Symantec and SAP.
Practice Chair for Burson-Marsteller’s US Technology Practice
Sabrina Guttman is the Practice Chair for Burson-Marsteller’s US Technology Practice. A self-proclaimed tech geek, Sabrina has more than 15 years of experience in the technology industry, leading communications campaigns for some of the industry’s largest global brands including Dell, HP, IBM, SAP and Sun Microsystems.
After nearly 20 years representing tech companies Ben still finds the tech marketplace to be exciting and full of surprises. From games systems to enterprise resource planning technology impacts all of us from the earliest age and Ben has worked with leaders and challengers across the market helping them to reach their key influencers wherever they are.
Asia-Pacific Regional Digital CMO
Zaheer Nooruddin is Burson-Marsteller Asia-Pacific's Regional Digital CMO. Based in Hong Kong, he is also the firm’s Lead Digital Strategist for Greater China and Digital Practice Leader of “D/BM” - the firm’s integrated digital and social media influencer practice in China. Zaheer is an experienced digital professional, with 13 years of integrated 360 digital marketing-communications experience.
Practice Chair, Innovation & Technology Practice
Adriana Olmedo joined the Innovation and Technology Practice of Burson-Marsteller Mexico in May, 2005 to coordinate strategic communications for several technology clients. Currently, Adriana acts as the leader for the innovation and technology practice in Mexico.
Director, Technology Practice
Cara recently joined the Burson-Marsteller San Francisco office. She is currently working on the HP ESSN account and leads new business development.
Chair, Global Technology Practice
Lisa Poulson, Chair, Burson-Marsteller’s Global Technology Practice, brings a deep understanding of the processes of persuasion to her work – helping her clients understand and use communications vehicles to build essential credibility and strong relationships among the constituencies they need to reach, as well as guiding them to make provocative contributions to the public discourse. During more than fifteen years at Burson-Marsteller, she has served clients as diverse as IBM, the US Postal Service and Hydro-Quebec. Lisa is currently the global client leader for HP, overseeing Burson’s network of 75 countries for HP’s Enterprise Business.
Manager, Technology Practice
Jeff Shadid joined Burson-Marsteller in 2007. As a manager, Jeff has led and executed integrated communications campaigns for clients including: SAP, Dallas-Fort Worth International Airport, Century 21, The Texas Department of State Health Services and the City of Mesquite. Currently, Jeff serves as the agency media relations lead for the business analytics unit of enterprise software giant, SAP.
Director, Technology Pratice
Christopher Stern is a former Washington Post and Bloomberg reporter who covered the impact of the Internet on the 2008 presidential election. Stern also covered Congressional politics and the media and telecommunications industries for more than 15 years.
Director Technology / Burson-Marsteller Germany
Till Stüve has been working for more than 10 years as PR consultant for technology and automotive companies. His experience inculdes the coordination and management of international accounts such as EMC, Computacenter and KIA, including the development of PR strategies, corporate communications, corporate publishing, online relations, media relations and CSR.