The Burson-Marsteller Blog

B-M EMEA CEO Jeremy Galbraith Honored with 2012 SABRE Award for Outstanding Individual Achievement

5/14/2012 12:29 PM

 

Congratulations to Burson-Marsteller EMEA CEO Jeremy Galbraith, who will receive one of the 2012 SABRE Awards for Outstanding Individual Achievement at the European SABRE Awards dinner in Brussels on May 31.

Jeremy first joined B-M in 1995 to lead the UK Public Affairs Practice. Today, Jeremy leads B-M's EMEA operations and serves as Chair of the Global Public Affairs Practice. Under his leadership, B-M EMEA expanded its footprint in Africa and the Nordics this past year.

Read more about the award and Jeremy's accomplishments from The Holmes Report.

 

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Can MLB Teams Tweet Their Way to Higher Attendance?

5/10/2012 2:46 PM

Burson-Marsteller Global Director of Analytics Amy Gershkoff takes a look at the correlation between the number of mentions of each MLB team on Twitter in the last month and the average attendance at home games. Read the full analysis on The Huffington Post.

 

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Burson-Marsteller Wins One Diamond and Three Gold North American SABRES

5/9/2012 12:14 PM

We are proud to announce that last night at Ciprani New York Burson-Marsteller won one Diamond and three Gold North American SABRE Awards. These wins are in addition to the three Silver SABRE Award wins that had previously been announced. This list included the first ever SABRE handed out for best Latin American program as well as the first Diamond SABRE for Superior Achievement in Reputation Management. The firm also won for best employee program for our Diversity & Inclusion Council initiative.

The full list of B-M SABRE awards is below along with their categories.

Diamond SABRES

SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT

Digital Crisis Management for U.S. Nuclear Industry during Japan Crisis 
Nuclear Energy Institute (NEI) with Burson-Marsteller

 

 

Gold SABRES

ISSUES MANAGEMENT

FordAhead.com
Ford Motor Company with Proof Integrated Communications and Burson-Marsteller

CANADIAN CAMPAIGN

Harlequin's Office for the Preservation of the Kiss 
Harlequin with NATIONAL Public Relations, Sonic Boom Creative Media and Burson-Marsteller

LATIN AMERICAN CAMPAIGN

Animal Day: Signatures to Update Argentine Animal Protection Law 
PEDIGREE with Burson-Marsteller

Silver SABRES

SPONSORSHIP

Discover and Burson-Marsteller: Delivering the Ultimate NHL Fan Experience 
Discover Financial Services with Burson-Marsteller

ANNUAL REPORT (DIGITAL)

Hormel Foods 2010 Corporate Responsibility Report 
Hormel Foods with Burson-Marsteller and Proof Integrated Communications

EMPLOYEE PROGRAM

The Burson-Marsteller U.S. Diversity and Inclusion Council 
Burson-Marsteller

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Michelle Stevenson Appointed as Managing Director in U.S. Consumer and Brand Marketing Practice

5/8/2012 10:54 AM

Today Burson-Marsteller is happy to announce the appointment of Michelle Stevenson as a Managing Director in the firm's U.S. Consumer and Brand Marketing Practice. Michelle is a seasoned travel and entertainment expert with more than a decade of experience. At B-M, she will lead the agency's work for Saban Brands U.S., The San Diego Zoo and Konami.

Michelle will be based in Los Angeles and report to Lisa Travatello, Creative Director and Global Brand and Consumer Marketing Practice Chair.

To read the full release, click here.

Posted by Burson-Marsteller

Sabrina Guttman Appointed Chair of Burson-Marsteller U.S. Technology Practice

5/7/2012 1:30 PM

Burson-Marsteller is happy to announce the appointment of Sabrina Guttman as Chair of the firm's U.S. Technology Practice. Sabrina rejoined B-M in August 2011 and is currently the global client leader for SAP. She has over 15 years of experience in the technology industry, leading communications campaigns for some of the industry's largest global brands including Dell, HP, IBM, SAP and Sun.

Sabrina is based in San Francisco. She will report to U.S. CEO Dave DenHerder.

Click here to read the full release.

Posted by Burson-Marsteller
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