6/30/2009 1:36 PM
 As the debate over healthcare heats up in Washington, Burson-Marsteller and Penn, Schoen & Berland have released a study that looks at the opinions of DC-elites towards Healthcare reform.
Some key findings include:
- A slight majority of respondents (56 percent) believes that the large percent of US GDP devoted to healthcare indicates that the system is broken and needs reform, whereas 44 percent believe the figure reflects an the fact that the U.S. has an advanced healthcare system.
- Democrats and Independents ranked healthcare reform first on importance for the administration to address from a list of the key issues facing the Obama administration, which excluded the economy. However, Republicans placed healthcare reform sixth.
- Over two thirds of respondents who had heard about the healthcare reform issue said what they heard has caused them to be more supportive of healthcare reform.
Read more about the study via the press release. 6/24/2009 11:58 AM
 Today, Burson-Marsteller announced a partnership with Mikhailov & Partners, a Russia based consultancy with a range of communication specialties. This partnership offers opportunities for both agencies and their clients. For Burson-Marsteller, the expansion of our network with a strong Russian partner provides the firm with a reach into a key market that bridges B-M offerings in Europe with those in Asia. The partnership also provides Mikhailov & Partners with access to one of the world's strongest and most well-established global agency networks. Mikhailov & Partners has proven its commitment to excellence and client service through its high rankings in several prestigious Russian PR, IR, and communications consulting ratings as well as top-notch work for a huge range of clients including leading Russian and international companies. Burson-Marsteller looks forward to working with our new Russian partner.
Click here to read the press release for more details. 6/15/2009 12:29 PM This morning Burson-Marsteller and our sister research firm Penn Schoen & Berland Associates (PSB) launched an advertising and integrated communications agency called Proof Integrated Communications. Proof combines Burson-Marsteller's Marsteller advertising division and PSB's advertising unit PSBcreative and will build upon the strengths of both divisions to design creative programs driven by research, data, and audience opinions. The new agency will offer everything from broadcast and print advertising and media consultation to video and events production.
Marsteller Interactive Communications, the digital design and digital media arm of Marsteller, is being spun-off into a separate sister agency called Proof Digital Media. Burson-Marsteller's Chief Digital Strategist Erin Byrne will lead Proof Digital Media as its CEO.
 Here is the press release with more details.
5/12/2009 1:20 PM
Ashwani Singla CEO of Genesis Burson-Marsteller in India has launched a new blog called Reputare.
Ashwani writes:
In today´s volatile world of business, reputation is delicately balanced between growth and responsibility, profits and sustainability, aggressive targets and sound governance. How then can it be built, nurtured, sustained, protected? And how is it influenced by the science of public relations. This blog is my attempt to explore and prompt a dialogue on this subject
In Latin, Reputare means to reckon or think over. I invite you to read my viewpoint – think it over and respond with yours. 5/8/2009 10:31 AM
 In the May issue of B-M's "China Perspective" B-M's Douglass Dew observes:
Burson-Marsteller China has conducted research over many years with Chinese government and other influential stakeholders. This research has repeatedly shown that there are two fundamental requirements for foreign multinational companies to earn differentiated reputation capital, brand equity and trust with Chinese stakeholders – in other words, to be truly seen as partners of choice for China.
They are:
1. To be perceived as supporting and making a value–added contribution to the achievement of China's overarching and specific development goals and objectives (as articulated and defined by the Chinese government, but also in a broader sense).
2. To do so with the "right attitude" – an approach perceived as sincere, appropriate and sensitive to local conditions, expectations, culture and aspirations (Chinese stakeholders particularly dislike perceived arrogance or patronizing behavior from foreign companies – in part because of China's unique historical experiences with foreign capital, as defined by the Communist Party).
Download the May 2009 China Perspective here. 5/7/2009 12:28 PM
 Burson-Marsteller hosted a conference call for clients on May 1 that focused on what companies and other organizations can do to prepare for the H1N1 virus should the virus become a pandemic in the coming months. The call was led by Dr. Joan Nichols, Director of Infectious Diseases Laboratory at the University of Texas and Former U.S. Secretary of Homeland Security Michael Chertoff.
Chertoff was the United States Secretary of the Department of Homeland Security from 2005 until early 2009. Secretary Chertoff oversaw the development of the pandemic preparedness plan that U.S. government is now using to prepare for the swine flu epidemic. After leaving the administration he set up his own risk management consultancy, The Chertoff Group, which has a strategic partnership with Burson-Marsteller.
Dr. Nichols is an expert virologist who has been interviewed extensively in the media over the past couple of weeks about the H1N1 virus. During the call she discusses, the characteristics of pandemic as well characteristics of the current virus.
You can download this call as an MP3 here.
Click here for a transcript of the Q&A. 1
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