The Burson-Marsteller Blog

New Executive Leadership Team in Asia-Pacific and Integrated Greater China Operations

5/16/2013 11:14 AM

Burson-Marsteller has formed a new executive leadership team for our Asia-Pacific region to drive growth and integration. Patrick Ford will become chairman of the region and will lead a newly created Senior Executive Leadership Team that includes Australia CEO and Market Leader Christine Jones, Korea Market Leader Margaret Key, Genesis Burson-Marsteller Principal and Founder Prema Sagar, and Hong Kong Market Leader Matt Stafford. This new leadership team will work with Pat on setting strategy for growth in the region and business priorities in specific areas, including investments in business development, client development, talent recruitment and acquisitions.

We will integrate our Beijing, Shanghai, Guangzhou, Chengdu, Shenzhen and Hong Kong offices into a new Greater China region under Matt Stafford’s leadership to align its international and domestic communications programs more effectively for clients and strengthen integration. Matt will move from Hong Kong Market Leader to CEO of Greater China.

Daisy King will become the interim Beijing Market Leader, in addition to her current role as the head of our U.S. -China Specialty Group. Vincent Li is promoted to permanent Market Leader for Guangzhou, Chengdu and Shenzhen.  They will join Regional Managing Directors Angelina Ong, the firm’s Shanghai Market Leader and regional Brand Marketing Practice Chair; Ian McCabe, the regional Public Affairs Practice Chair; and Jackie Price, who leads Burson-Marsteller teams on two key regional client relationships, on the Greater China leadership team.

Click here to read the full release.

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Burson-Marsteller Named One of the 2013 Best Places to Work for Recent Grads

5/14/2013 11:27 AM

Today, Burson-Marsteller was named one of the "Best Places to Work for Recent Grads." Since 2007, Experience, a ConnectEDU company, has compiled the list of employers from across the United States based on excellence in recruiting, hiring and retaining young professionals. See below for the description of why Burson-Marsteller is one of the best places to work for recent grads.

"Why Work Here?

Burson has an inspirational history & outstanding reputation in the industry. The client accounts that graduates are exposed to is endless and constantly evolving. Grads have the chance to work with some of the most talented and intelligent people in the field! Our staff doesn't just consist of agency rock stars – we've got leaders who have been client-side and understand the major issues of the day. And Burson's global network provides a world of opportunities for our employees to grow and develop. The opportunities are endless."

Click here to read more about this honor.

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Burson-Marsteller Honored with Six Gold Americas SABRE Awards

5/8/2013 12:41 PM

Last night in New York City, Burson-Marsteller took home six Gold SABRE Awards at the Holmes Report's Americas SABRE Awards. These wins are in addition to the three Silver SABRE Awards that had been previously announced. The firm was also honored as the 2013 Latin American Agency of the Year, and, for the second year in a row, we won a Gold SABRE for Latin America Campaign (Pictured: Latin America CEO Ramiro Prudencio and COO Claudia Adriasola with the region's awards). Burson-Marsteller's campaign for the launch of the Ford Ecosport in Brazil was also a finalist for the Platinum SABRE for Best in Show.

The full list of Burson-Marsteller SABRE awards is below along with their categories.

Gold SABRE Awards

FINANCIAL SERVICES

Pathway to Financial Success- Discover Financial Services with Burson-Marsteller

MARKETING COMMUNICATIONS: BUSINESS-TO-BUSINESS MARKETING

Welcome to the New "Dot.Era" of the Internet- Internet Corporation of Assigned Names and Numbers with Burson-Marsteller

CORPORATE SOCIAL RESPONSIBILITY

Conversations with the Next Generation- Microsoft with Burson-Marsteller

CHEMICALS AND INDUSTRIALS

Sappi's The Standard 5: A Special Effect on 826 National and Design- Sappi Fine Paper North America with Burson-Marsteller

EDUCATIONAL AND CULTURAL INSTITUTIONS

Imagine the Unimaginable: A Symposium on Ending Genocide in the 21st Century- United States Holocaust Memorial Museum with Burson-Marsteller

LATIN AMERICAN CAMPAIGN

An International Star, the Ford Ecosport, Says "oi" to the World- Ford Motor Company with Burson-Marsteller


Silver SABRE Awards

DIGITAL CONTENT: ANNUAL REPORT (DIGITAL)

Hormel Foods 2011 Corporate Responsibility Report- Hormel Foods with Burson-Marsteller

VIRAL VIDEO

A Promise Made, a Promise Kept- AIG with Burson-Marsteller

PAID MEDIA: ADVERTISING

The Foundation for America's Energy Future- American Gas Association with Proof Integrated Communications

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Burson-Marsteller Appoints Steve Lombardo as U.S. Public Affairs & Crisis Chair

4/25/2013 2:45 PM

Burson-Marsteller welcomes Steve Lombardo as Chair of the U.S. Public Affairs & Crisis Practice. Steve brings a perspective to public affairs and issues management that comes from a background in electoral politics. He has served as a strategic communications advisor to both political candidates and major corporations Steve will be based in our Washington, DC office and will take the lead on driving Burson-Marsteller's growth strategy in the public affairs, issues management and crisis space.

Most recently, Steve served as the Global CEO of StrategyOne, the insights and analytics division of Daniel J. Edelman, Inc. Prior to re-joining Edelman and StrategyOne, Steve was the founder of Lombardo Consulting Group, a full-service public opinion research firm, and served in that capacity from 2003 to 2011.

To read the full release, click here.

Posted by Burson-Marsteller

ASDA'A Burson-Marsteller Arab Youth Survey 2013

4/9/2013 11:18 AM
 
 
Click here to read the press release.
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