 Burson-Marsteller is pleased to announce the appointment of Maury Lane as President of Burson Campaigns, a new corporate issues management unit of Burson-Marsteller. Burson Campaigns will help corporations manage issues critical to corporate reputation, business operations and business development. Lane has more than 20 years of communications and public affairs experience and expertise in business development, public relations, strategic messaging, government affairs and worldwide media relations. The new division will be based in Memphis, Tennessee.
Most recently, Lane served as Director of Issues, Crisis and Public Affairs Communications for the FedEx Corporation. In that role, he led and counseled strategic crisis, issues and public affairs communications planning and execution of those international programs for FedEx Corporation and its operating companies globally. Lane's responsibilities included planning, developing and managing media outreach campaigns and coordinating internal and external messaging related to the company's government, regulatory affairs, and issues and crisis communications operations.
To read the full release, click here.
 Burson-Marsteller announced today that it has agreed to acquire a majority stake in the Finnish communications consultancy Pohjoisranta. Headquartered in Helsinki, Pohjoisranta has been Burson-Marsteller's exclusive affiliate partner in Finland since 2006 and will now become a full member of the network as Pohjoisranta Burson-Marsteller.
To read the full release, click here.
On December 1, 2011, B-M Worldwide CEO Mark Penn spoke at the gala dinner of The Economist's World in 2012 Festival.
 Burson-Marsteller is pleased to announce the appointment of former U.S. National Security Council Executive Secretary Nate Tibbits as the Chair of the U.S. Public Affairs Practice. The firm also announces the appointments of Johanna Schneider, most recently Executive Director of External Relations at Business Roundtable, as Managing Director and Market Leader for the Washington, DC office and former American Gas Association Senior Vice President of Public Affairs Laura Sheehan as Managing Director and the leader of the Washington, DC-based Public Affairs Practice.
Nate will work closely with Global Public Affairs Practice Chair Jeremy Galbraith on developing programs for public affairs clients that span across regions. Nate and Johanna will report to U.S. CEO Dave DenHerder, and Laura will report to Nate.
To read the full release, click here.
Companies rated as having among the strongest workplace environments are continuing to make investments in workplace and employee initiatives, according to a survey by Burson-Marsteller and global research training firm Great Place to Work®. The study surveyed senior executives working at companies that were listed on the inaugural Great Place to Work World's Best Multinational Workplaces ranking which was announced in October.
The study found that despite challenging economic conditions respondents confirmed that developing and maintaining a good workplace environment positively impacts the company's performance. The survey's respondents also report that their spending on workplace programs has either increased (30 percent) or remained the same (70 percent). Ninety-five percent of respondents indicated that gaining external and internal recognition for workplace initiatives positively impacts the company's performance.
To read the full release, click here. See below for an infographic of the study's results.
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