 As the job market continues to deteriorate throughout 2009 and layoffs mount, many companies find themselves struggling with how to communicate with their workforce during the recession. Burson-Marsteller recently completed a short white paper that covers some best practices in internal communications during periods of uncertainty and dislocation.
The white paper, Communicating with Employees In Challenging Times, highlights several key aspects of strong internal communications including:
- Provide as much context for decisions as possible
- Develop a managed change process
- Empower front line managers to talk candidly to rank and file employees
Download the entire PDF here. |
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